Starting from Sunday 5th July the UK broadband ISP TalkTalk will launch a major new seven figure advertising campaign to promote themselves as the country's "brighter" phone and broadband company. The campaign is not expected to feature Tiscali UK, which the TalkTalk Group purchased for £236m during May.

The MarketingWeek report notes that the campaign will extend to Television by mid-August and result in TalkTalk's website being redesigned to reflect the new positioning. Though some would probably rather they spent the cash on service improvements.

Expect the adverts to contain a lot of neon style "light graffiti" set against night-time backdrops across Britain. It will promote TalkTalk's "bright ideas", such as their free local calls and safer online surfing features.