Posted: 03rd Jul, 2009 By: MarkJ
Starting from Sunday 5th July the UK broadband ISP TalkTalk will launch a major new seven figure advertising campaign to promote themselves as the country's "
brighter" phone and broadband company. The campaign is not expected to feature Tiscali UK, which the TalkTalk Group purchased for £236m during May.
The
MarketingWeek report notes that the campaign will extend to Television by mid-August and result in TalkTalk's website being redesigned to reflect the new positioning. Though some would probably rather they spent the cash on service improvements.
Expect the adverts to contain a lot of neon style "
light graffiti" set against night-time backdrops across Britain. It will promote TalkTalk's "
bright ideas", such as their free local calls and safer online surfing features.