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By: MarkJ - 31 January, 2011 (11:01 PM)
the cloud wifi ukThe Cloud, a UK Wi-Fi Hotspot (public wireless broadband access) operator that was recently acquired by BSkyB ( Sky Broadband ) for almost £50m, has today launched a new initiative to give Londoners 15 minutes free wireless internet access per day within the square mile of London.

The operator claims that the service will "enhance the quality of communications access within the capital" while easing pressure on individuals hit hard by the VAT increase and new restrictions on mobile internet ( Mobile Broadband ) data use by some operators.

Naunton Dickins, The Cloud's MD, said:

"We’re very excited about opening up The Cloud’s Wi-Fi network in the City of London, so that everyone can get a daily dose of free Wi-Fi whilst they’re out and about. People will find their smart-phones work much better on Wi-Fi than on their mobile phone network; no more waiting for apps to appear or photos to download, this is mobile broadband in its true sense! This initiative with the City of London reflects our broader ambitions to make London a fully Wi-Fi’d city."

Stuart Fraser, Policy Chairman at the City of London Corporation, said:

"In such a vibrant and fast-moving environment, the quality of the communications infrastructure is also of paramount importance.

When it was launched in 2007, City-wide Wi-Fi coverage significantly enhanced the Square Mile as a place to do business, providing substantial benefits not only for City workers but also for visitors and residents alike.

Offering all users15 minutes of free Wi-Fi coverage every day, The Cloud’s latest initiative will provide a greater range of connectivity options for all users within the City."

It is expected that over 350,000 city workers and visitors to the area will be able to take advantage of the free 15 minutes per day within the Square Mile. This is based upon the success of a similar promotion in Glasgow, which experiences thousands of log-ins every day.

Anyone with a Wi-Fi enabled device will be able to access the free of charge service, although those wanting more minutes will have to cough up some extra Pay-As-You-Go cash for the pleasure. Subscription deals will also be available, such as their £6.95 per month "unlimited" access package.

In addition, O2 iPhone users can download The Cloud’s FastConnect app. This allows you to register once anywhere on the Cloud network and receive free Wi-Fi at thousands of hotspots across the UK. The FastConnect application not only shows the user the nearest Cloud hotspot, it automatically connects them when they arrive.
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