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UK ISP PlusNet Expands into the B2B and Broadband Reseller Channel

Posted: 12th Jul, 2011 By: MarkJ
cheapest uk isp plusnet fttc broadbandThe predominantly consumer focused broadband ISP, PlusNet UK, has announced its intention to expand further into the Business-to-Business (B2B) channel by attempting to attract resellers whom might otherwise struggle with the expense of running their own platform.

ChannelWeb reports that PlusNet, which is owned by BT, intends to build upon its 250-strong UK partner base and expand their VARs white-label broadband services via a "pay-as-you-grow" model.

Nick Silverwood, PlusNet's Head of Business, said:

"We do not have minimum volume requirements," he said. "We will work with someone who needs 50 lines, right through to someone who needs 5,000 or 10,000. A lot of resellers with their own private networks do not want the CapEx investment of moving to the next level [i.e. superfast broadband technologies].

We do not want to dilute what we do. Certainly in the reseller space we do not feel as though we are losing out by not offering other services, because of the benefits we can bring [in terms of] a high level of service on broadband. Often, the partners specialise in adding the value."

PlusNet claims that its expansion is "not diversifying" into new fields like VPN, Ethernet or mobile, which parent company BT might otherwise be worried about.
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