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Sky’s Broadband NOW TV Entertainment Pass Sees 40 Percent Price Hike

Posted Thursday, May 1st, 2014 (12:04 pm) by Mark Jackson (Score 1,306)

Customers who pay £4.99 per month for the Entertainment Pass on Sky’s broadband-based NOW TV video streaming service, which includes live access to ten major channels like Sky One and Sky Atlantic, are about to be hit by a 40% price hike. The Sky Movies Pass will also suffer an increase.

The service, which has recently struggled due to a mix of annoying “Rights Restrictions” that prevent some TV shows from being aired (here) and problems with adapting to the capacity demands of customers when popular shows like Game of Thrones are being streamed (here), will now be hit by a price rise to £6.99 per month from 29th May 2014.

However some existing subscribers have noted that their 30th May payment is still predicted to be £4.99 (here), which suggests that the price hike will not immediately impact all existing users. Meanwhile subscribers to the Sky Movies Pass will see their prices rise from £8.99 to £9.99, although this is still less than the £15 they started out with (here).

No change for the £9.99 Daily Sports Pass though, which could do with a revamp (we’d love to see a sport specific model).

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6 Responses
  1. Neil

    I too wish sport was put on a monthly NOW TV model. Just imagine the reaction of people paying £32 a month though…

  2. BT Investor

    It was always sold as introductory pricing. The price increase was inevitable given content acquisition costs, but it still compares very favourably to the competition who do not have the vast breadth of content that Sky can offer. Also don’t forget Netflix are planning price hikes globally that will make Now TV pricing even more attractive.

  3. Onephat

    It can be seen as value for money compared to say a full Sky subscription but they have to sort out the number of shows which have rights restrictions first.

  4. PhilB

    £9.99 for a DAYS sports pass…£300 a month equivalent.Does anyone fall for this rip off.?

    • Phil

      they are more stupid to pay that to sky. Mine is free of charge as I using skygo (as my brother got sky tv subscription) and he let me have sky go account for free.

    • DTMark

      If they’re not watching it every day then it’s probably fair value to them.

      Personally given that there’s so much dross in terms of content, I’d rather pay one off fees than monthly subscriptions.

      We had a full Sky package on Virgin Media back in the day and when we were forced to move to a non cabled area we said goodbye to broadband and the TV.

      Sky might have got better since, but I only miss the cable broadband, and I don’t miss the monthly bills.

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