Three UK See Mobile Broadband Data Usage Surge to 5GB Per User

Mobile operator Three UK, which claims to carry 42% of the United Kingdom’s mobile data traffic, reports that their existing 3G and ever expanding 4G network coverage has pushed the average data usage per customer from 500MB (MegaBytes) in 2010 to 3.3GB (GigaBytes) in 2014 and it’s now 5GB.

Apparently the total data traffic on Three UK’s network has grown by over 1100% since 2010 and over 1 million of their customers are now able to make calls in more places following the introduction of 4G Super-Voice (Voice over LTE).

On top of that it’s noted that 3 million customers have enjoyed roaming at no extra cost with Feel At Home and the average data usage per customer in Feel At Home countries has jumped from 1.6GB in 2014 to 3GB in 2015. As a result the operator claims that their customers have now saved £2.6 billion in roaming charges since the introduction of Feel At Home.

Dave Dyson, CEO of Three UK, said:

“We continue to focus on delivering a quality customer experience and addressing the issues that frustrate consumers.

We’ve worked hard to tackle high roaming charges and we’re committed to building on our progress to improve indoor coverage.”

Mind you one of the “issues that frustrate consumers” was Three UK’s decision to scrap their old “all-you-can-eat” data tariffs not so long ago, but obviously that’s unlikely to get a big mention in their PR. You can of course still grab a Smartphone tariff with “all-you-can-eat” data, but it comes with a Tethering usage cap and is more expensive than before. #MakeItRight