
Broadband and telecoms giant BT has today gone live with their revived BT Mobile service, which among other things confirms that the details we uncovered on Monday were correct (here). All the plans feature basic 30-day rolling SIM Only contracts with capped data allowances and are exclusively for the provider’s own broadband customers.
The mobile plans also feature EU roaming at no extra cost, unlimited UK minutes and texts, built-in scam protection (i.e. network-level call labelling to detect and alert the user about potential spam and fraud calls) and broadband customers with BT’s premium Halo add-on will also benefit from double data.
As we previously reported, the BT Mobile plans currently start at £9 per month for 10GB of data (mobile broadband), then £13 for 15GB, £15 for 30GB and finally £18 for 75GB. But the official website also notes that their £9 entry-level plan is normally priced at £11 (it’s on an introductory offer) and, in addition, their top £18 plan comes with an expanded 50GB of EU roaming data.
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Overall, there’s nothing radically new in BT’s proposition for this market, but then it seems to be more about helping to retain existing broadband customers than appealing to new ones. We still suspect that many consumers may find the sudden revival of a previously shelved brand to be a bit confusing. Credits to one of our readers (herr442) for spotting that the website had gone live.
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