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Sky Broadband Tops Ofcom Study of UK ISP Customer Service Satisfaction

Tuesday, Dec 4th, 2012 (11:51 am) - Score 2,682

The UK communications regulator, Ofcom, has today published its latest study of customer service satisfaction among the biggest telecoms operators and revealed that Sky Broadband (BSkyB) comes top for both its fixed line broadband, TV and phone services, while O2 was rated the best for mobile providers.

Overall satisfaction with customer service remained lowest in the fixed broadband ISP market (62%), although this still represents an improvement over the 58% recorded at the same time last year. Elsewhere overall landline phone satisfaction stood at 64% (up from 61% in 2011), while mobile had 67% (down from 69% in 2011) and pay TV 69% (up from 68% in 2011).

Claudio Pollack, Ofcoms Consumer Group Director, said:

It’s encouraging to see a degree of improvement in certain areas of customer service in the communications sectors. Ofcom hopes that this research will both incentivise providers to improve all aspects of their customer service and give consumers valuable information about the standards of customer service they can expect when choosing a provider.”

The research also claims to have seen particular progress in the ease and speed of contacting customer services in the mobile, broadband and landline phone markets during this period, yet many problem areas remain. For example, the most common reason for contact with a broadband ISP remained slow connection speed (17%), followed by changing package or service (12%).

NOTE: The following graphs represent “overall” satisfaction and not merely satisfaction with “customer service” as above, in this one Virgin Media comes top ahead of Sky Broadband for internet access.

ofcom broadband uk isp satisfaction 2012
ofcom uk landline satisfaction 2012
ofcom mobile satisfaction 2012

We haven’t included the Pay TV graph above because Ofcom currently only rates Virgin Media and BSkyB (Sky Broadband), which obviously excludes the BTVision service and recent TV launches from TalkTalk etc. Generally speaking Sky came top for customer service (71%) and Virgin followed on 66%.

Ofcoms November 2012 Customer Satisfaction Study (PDF)

By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
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