Former BT Wifi Boss Becomes the New CEO of UK ISP PlusNet

Internet and phone provider PlusNet, which is a semi-independent sibling of BT, has appointed Andy Baker (Aged 41) to be its new Chief Executive Officer (CEO). Andy replaces the ISPs current CEO, Jamie Ford, whom is leaving to pursue a role as the Managing Director of IT Services at BT Business.

Jamie Ford had only been the CEO of PlusNet since 2010 and yet during this period the provider has seen significant growth. Broadly speaking PlusNet has improved its image, quadrupled its workforce and picked up many more awards for customer service than in previous years.

Jamie Ford, PlusNets Outgoing CEO, said:

“I have thoroughly enjoyed my time at Plusnet and am proud of the achievements the company has made during my time here. Andy has an excellent reputation within the industry and a proven track record of taking very complex telecoms technology and creating and delivering these into simple solutions that customers really want. He is a huge asset to Plusnet and I wish him every success.”

Andy Baker, PlusNets Incoming CEO, said:

“Plusnet offers me a hugely exciting task in a very challenging market place. The company has been going from strength to strength in recent years and I am looking forward to growing its reputation even further.”

It’s interesting to note that BT’s CEO, Gavin Patterson, recently expressed an interest in bringing the YouView (IPTV) based TV offering to customers of their PlusNet brand so that they could better compete with the likes of TalkTalk. As a result the decision to appoint Andy Baker as the ISPs new CEO makes sense because of his prior experience as BT’s Commercial Director for TV and Gaming.