Vodafone UK Boosts 4G Mobile Broadband with Netflix Content

Mobile operator Vodafone has signed an exclusive promotional partnership with Internet-based unlimited movie and TV video streaming service Netflix UK, which from July 2014 will give customers of their latest 4G based Mobile Broadband network free access to Netflix’s content.

Access to Netflix in the UK usually costs £5.99 per month (this will soon rise to £6.99) but under the new deal Vodafone’s Red 4G customers (note: only plans priced over £26) will benefit from a 6 month pre-paid subscription, although you’ll have to pay if you want to keep going after that.

Apparently this offer will include “as much UK mobile internet as you want for the first three months“, although we’d caution against interpreting this as ‘unlimited’ usage until we’ve had a chance to confirm. Netflix is a very data heavy service and Vodafone’s limited 4G usage allowances aren’t exactly friendly to it.

Cindy Rose, Consumer Director Vodafone UK, said:

“With 4G, speed is just the start: it’s what you can do with it that’s really exciting. We’re delighted to be partnering with Netflix so that our Red 4G customers can enjoy their favourite TV programmes and films when out and about. We’re already offering 4G in hundreds of cities, towns and villages across the UK, providing an amazing video streaming experience. There’s no need to mess about finding a wifi hotspot, with ultrafast 4G you can just enjoy your favourite entertainment on the move whenever you want it.”

ISPreview.co.uk is currently attempting to clarify the situation surrounding Netflix related data usage on Vodafone’s 4G platform and will report back when we have an answer. In the meantime their offer should be available to customers until December 2014.