Sky Broadband (BSkyB) has announced the imminent launch of a new Sky Sports TV bundle that will come with two years’ worth of free unlimited standard broadband (normally £7.50 a month when taken alongside a Sky TV package).
The new promotion, which is designed to compete with BT’s broadband and free BTSport TV bundles (except with Sky it’s the broadband that you get free), will be accompanied by the launch of a new Sky Sports 5 channel on 12th August 2014 (note: pre-registration for this and the broadband offer will begin on 12th June) that will be dedicated to European Football.
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It’s understood that the new channel will, among other sporting content, show matches from the Champions League. But it’s worth noting that Sky only has the Champions League rights for another year and then BT gets them from August 2015 onwards. Customers will of course also need to take Sky’s Line Rental product, which costs £15.40 a month but is sure to rise again in price before too long.
Barney Francis, MD of Sky Sports, said:
“Sky Sports 5 takes our unrivalled live football coverage to the next level offering more European football than ever before. There’s never been a better time to be a Sky Sports customer and with two years’ free totally unlimited broadband, we offer the ultimate package for sports fans.”
At present Sky Broadband are offering 12 months free unlimited broadband alongside their phone and TV bundles, while the entry-level Sky TV package costs from £10.75 per month for the first 6 months of service (£21.50 thereafter) and then the Sky Sport’s add-on costs an extra +£22 a month on top of that. So wait a few days and you’ll get two years’ worth of free broadband instead of one. As usual all packages come with the necessary broadband routers, TV set-top-box and Satellite dish etc.
However it’s interesting to note that both BSkyB and BT’s share price has today taken a hit as a result of the news, with investors seemingly worried about Sky’s weakened position in TV versus BT and the impact of aggressive price cutting.
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