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The Top 391 Fastest and Slowest UK Local Areas by Broadband Speed

Tuesday, January 22nd, 2019 (12:01 am) - Score 3,086
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Consumer magazine Which? has used data from its broadband ISP speedtest to both identify some of the UK’s fastest local authority areas for average download speed (Broxbourne on 32.5Mbps) and some of its slowest “black spots” (Orkney islands on 3Mbps) for 2019. But network availability may tell a different story.

The 2019 study is said to be based on data from 277,575 consumer speedtests (the speeds presented are median values), which were conducted via Which?’s own broadband speed checker in the year to 30th September 2018. However it’s unclear whether the magazine has included or excluded mobile data (3G / 4G) and enterprise (business) lines from their study.

Overall the study found that the top slowest local authority areas were the Scottish Orkney Islands (3Mbps), Allerdale (5.7Mbps) and the Shetland Islands (6.7Mbps). Meanwhile the fastest areas were named as Broxbourne (32.5Mbps), Crawley (32.3Mbps) and Newark & Sherwood (30Mbps).

In response Which? says that consumers “face a lottery when it comes to broadband connectivity” and that “residents in 15 UK local authority” are “failing to access” a minimum speed of 10Mbps, which is the starting point for the Government’s forthcoming new Universal Service Obligation (USO) that is due to be begin later this year.

NOTE: The industry funded 10Mbps USO will NOT be an automatic upgrade. You will have to request it from an ISP and it may take up to 12 months to be delivered.

Alex Neill, Which? MD of Home Products and Services, said:

“Having a good broadband connection is a basic requirement for many important everyday tasks, so it is unacceptable that millions of people around the country are still struggling to get what they need.

The Government and the regulator must now press ahead with plans to provide a bare minimum connection speed of 10 Megabits in every household and make sure that no one is at a disadvantage because of where they live.”

Happily Which? have correctly noted that the main problem is with how “many people were still not taking up the fastest service available in their area.Ofcom’s latest Connected Nations 2018 report found that take-up of 30Mbps+ “superfast broadband” services stood at 45% (up from 38% in 2017 and 31% in 2016), but this is below the current national availability of such networks.

At present the Government’s £1.6bn (public funding commitment) Broadband Delivery UK project has already helped to extend “superfast” broadband to more than 95% of UK premises and this could reach 98% by the end of 2020. We should point out that this is a national average and the figure will vary by area. Meanwhile the 10Mbps USO is intended to help the final c.2% of largely remote rural premises.

ofcom state of uk fixed line broadband 2018

Clearly a lot of areas have a high availability of so-called “superfast broadband” and thus you might well expect their overall results to be better, but then not everybody chooses to upgrade. Indeed it usually takes several years of natural migration before the majority in any given area have adopted the new services.

A number of factors can impact take-up in this way, such as the higher prices for related “fibre” services, as well as customers being locked into long contracts with their existing ISP (can’t upgrade yet) and a lack of general awareness (locals don’t always know that the faster service exists) or interest in the new connectivity (if you have a decent ADSL2+ speed and only basic needs then you might feel less inclined to upgrade).

The fear of switching to a different ISP may also obstruct some services. In other cases the new service may run out of capacity (i.e. demand is higher than expected), which means that people who want to upgrade are prevented from doing so until Openreach resolves the problem, although the scale of this issue is fairly small.

On top of that the speedtest themselves don’t tell the whole story, not least because they can be agressively affected by other factors like slow WiFi, local network congestion, local traffic management systems and software / configuration errors. In short, studies like this don’t accurately reflect the availability of faster networks. Take with a pinch of salt.

Andrew Glover, Chair of the ISP Association (ISPA), said:

“ISPs have made significant progress in boosting broadband speeds in recent years, as Ofcom’s official figures show that across the UK, average download speeds have increased by 28% over the past year to 46.2Mbps.

The data used by Which? appears to be gathered from customer speed tests and therefore may not be fully representative of speeds available. Ofcom’s Boost Your Broadband campaign can show where faster connections are already available should customers want them, including some of the areas mentioned in the report.

Whilst some of this progress is highlighted by Which?, the report does indicate that there is still work to be done to ensure that no area in the UK is left behind. ISPA’s members are working hard to deliver quality broadband services to consumers across the UK, and are committed to rolling out the next generation of broadband infrastructure and services to those that need it. There are also a wide variety of new ISPs breaking into the industry to deliver new and innovative solutions.

For those in true ‘not-spots’ the Broadband USO is due to be implemented by Ofcom in 2019, which will give everyone the legal right to request a 10Mbps connection.”

We’ve published the full results below and ordered the table by median (average) speed, starting from the fastest and going to the slowest at the bottom. For those who don’t know, the median is the middle point of a number set, in which half the numbers are above the median and half are below.

Local Authority Urban/Rural (Wales and NI) Median Download (Mbps) Number of Records
Broxbourne Urban (Eng & Scot) 32.5 283
Crawley Urban (Eng & Scot) 32.3 318
Newark and Sherwood Rural (Eng & Scot) 30 890
West Dunbartonshire Urban (Eng & Scot) 29.6 271
Watford Urban (Eng & Scot) 29.5 311
Rushmoor Urban (Eng & Scot) 28.9 282
Nottingham Urban (Eng & Scot) 27.6 703
Cambridge Urban (Eng & Scot) 27.3 454
Nuneaton and Bedworth Urban (Eng & Scot) 27.2 374
Inverclyde Urban (Eng & Scot) 26.9 295
Redditch Urban (Eng & Scot) 26.6 363
North East Lincolnshire Urban (Eng & Scot) 26.4 447
Harrow Urban (Eng & Scot) 26 747
Barking and Dagenham Urban (Eng & Scot) 25.7 338
Luton Urban (Eng & Scot) 25.6 415
Ashfield Urban (Eng & Scot) 25.5 461
Lincoln Urban (Eng & Scot) 25.2 303
Slough Urban (Eng & Scot) 25.2 294
Gloucester Urban (Eng & Scot) 25 391
Ipswich Urban (Eng & Scot) 25 410
Torbay Urban (Eng & Scot) 24.7 983
Hartlepool Urban (Eng & Scot) 24.4 244
Middlesbrough Urban (Eng & Scot) 24.4 293
Elmbridge Urban (Eng & Scot) 24.2 698
Blackpool Urban (Eng & Scot) 24.1 599
Derby Urban (Eng & Scot) 24.1 666
Gosport Urban (Eng & Scot) 24.1 318
Sutton Urban (Eng & Scot) 24.1 687
Cardiff Northern Ireland & Wales 24 1,199
Dudley Urban (Eng & Scot) 23.9 873
Greenwich Urban (Eng & Scot) 23.6 760
Surrey Heath Urban (Eng & Scot) 23.5 440
Wellingborough Urban (Eng & Scot) 23.4 312
Leicester Urban (Eng & Scot) 23.2 687
Portsmouth Urban (Eng & Scot) 23.2 634
Redcar and Cleveland Urban (Eng & Scot) 23.2 492
Woking Urban (Eng & Scot) 23.2 499
Dundee City Urban (Eng & Scot) 23.1 453
Harlow Urban (Eng & Scot) 23.1 242
Kingston upon Thames Urban (Eng & Scot) 23.1 658
Plymouth Urban (Eng & Scot) 23.1 952
Bracknell Forest Urban (Eng & Scot) 23 508
Darlington Urban (Eng & Scot) 22.9 422
Erewash Urban (Eng & Scot) 22.9 370
Halton Urban (Eng & Scot) 22.8 484
Eastbourne Urban (Eng & Scot) 22.7 572
Merton Urban (Eng & Scot) 22.7 681
Three Rivers Urban (Eng & Scot) 22.7 414
Enfield Urban (Eng & Scot) 22.6 737
Solihull Urban (Eng & Scot) 22.6 842
Gedling Urban (Eng & Scot) 22.5 437
Telford and Wrekin Urban (Eng & Scot) 22.5 588
Havering Urban (Eng & Scot) 22.4 713
Hillingdon Urban (Eng & Scot) 22.4 758
Fareham Urban (Eng & Scot) 22.3 600
Belfast Northern Ireland & Wales 22.2 742
Blaby Urban (Eng & Scot) 22.2 436
Havant Urban (Eng & Scot) 22.2 545
Spelthorne Urban (Eng & Scot) 22.2 396
Hounslow Urban (Eng & Scot) 22 696
Kettering Urban (Eng & Scot) 22 383
Lichfield Urban (Eng & Scot) 22 424
North Lanarkshire Urban (Eng & Scot) 22 1,018
Brighton and Hove Urban (Eng & Scot) 21.8 1,208
Oadby and Wigston Urban (Eng & Scot) 21.8 193
Oxford Urban (Eng & Scot) 21.8 436
South Staffordshire Urban (Eng & Scot) 21.8 730
Huntingdonshire Rural (Eng & Scot) 21.7 982
Mansfield Urban (Eng & Scot) 21.7 340
Stockport Urban (Eng & Scot) 21.7 1,102
Derry City and Strabane Northern Ireland & Wales 21.4 434
East Renfrewshire Urban (Eng & Scot) 21.4 522
Hertsmere Urban (Eng & Scot) 21.4 371
Tamworth Urban (Eng & Scot) 21.4 240
Guildford Urban (Eng & Scot) 21.3 656
Broxtowe Urban (Eng & Scot) 21.2 439
East Dunbartonshire Urban (Eng & Scot) 21.2 551
North West Leicestershire Rural (Eng & Scot) 21.2 473
Adur Urban (Eng & Scot) 21.1 305
Bolton Urban (Eng & Scot) 21.1 964
Bournemouth Urban (Eng & Scot) 21.1 851
Bradford Urban (Eng & Scot) 21.1 1,563
Richmond upon Thames Urban (Eng & Scot) 21.1 932
Poole Urban (Eng & Scot) 21 714
Trafford Urban (Eng & Scot) 21 792
Norwich Urban (Eng & Scot) 20.9 453
Bromley Urban (Eng & Scot) 20.8 1,383
Northampton Urban (Eng & Scot) 20.8 732
Peterborough Urban (Eng & Scot) 20.7 598
Warrington Urban (Eng & Scot) 20.7 935
Medway Urban (Eng & Scot) 20.6 902
Reigate and Banstead Urban (Eng & Scot) 20.6 801
South Northamptonshire Rural (Eng & Scot) 20.6 498
St Albans Urban (Eng & Scot) 20.6 811
Stoke-on-Trent Urban (Eng & Scot) 20.6 730
Bristol, City of Urban (Eng & Scot) 20.5 1,650
Thurrock Urban (Eng & Scot) 20.5 397
Charnwood Urban (Eng & Scot) 20.4 678
Corby Urban (Eng & Scot) 20.4 227
Liverpool Urban (Eng & Scot) 20.4 1,258
Oldham Urban (Eng & Scot) 20.2 692
Birmingham Urban (Eng & Scot) 20 2,493
Falkirk Urban (Eng & Scot) 19.9 546
Welwyn Hatfield Urban (Eng & Scot) 19.9 557
Rossendale Urban (Eng & Scot) 19.8 339
Warwick Urban (Eng & Scot) 19.8 626
Wigan Urban (Eng & Scot) 19.8 969
Worthing Urban (Eng & Scot) 19.7 436
Newport Northern Ireland & Wales 19.6 573
Eastleigh Urban (Eng & Scot) 19.5 671
Newcastle-under-Lyme Urban (Eng & Scot) 19.5 450
Preston Urban (Eng & Scot) 19.5 443
Stockton-on-Tees Urban (Eng & Scot) 19.5 702
Newcastle upon Tyne Urban (Eng & Scot) 19.4 872
Brent Urban (Eng & Scot) 19.2 773
Hyndburn Urban (Eng & Scot) 19.2 276
Rushcliffe Rural (Eng & Scot) 19.2 715
Stevenage Urban (Eng & Scot) 19.2 528
West Oxfordshire Rural (Eng & Scot) 19.2 572
Wolverhampton Urban (Eng & Scot) 19.2 607
Knowsley Urban (Eng & Scot) 19.1 461
Manchester Urban (Eng & Scot) 19 1,403
Southend-on-Sea Urban (Eng & Scot) 19 593
Ealing Urban (Eng & Scot) 18.9 1,106
Hart Urban (Eng & Scot) 18.9 641
Vale of White Horse Rural (Eng & Scot) 18.7 661
Blackburn with Darwen Urban (Eng & Scot) 18.6 443
Bury Urban (Eng & Scot) 18.6 774
Sandwell Urban (Eng & Scot) 18.5 688
Haringey Urban (Eng & Scot) 18.4 695
Cherwell Urban (Eng & Scot) 18.3 698
Sefton Urban (Eng & Scot) 18.3 1,041
Croydon Urban (Eng & Scot) 18.2 1,206
Milton Keynes Urban (Eng & Scot) 18.2 1,122
Neath Port Talbot Northern Ireland & Wales 18.2 565
Worcester Urban (Eng & Scot) 18.2 391
Christchurch Urban (Eng & Scot) 18.1 245
Harborough Rural (Eng & Scot) 18.1 458
Rutland Rural (Eng & Scot) 18.1 267
Leeds Urban (Eng & Scot) 18 2,570
Salford Urban (Eng & Scot) 18 686
Blaenau Gwent Northern Ireland & Wales 17.9 312
East Lothian Urban (Eng & Scot) 17.9 705
Lisburn and Castlereagh Northern Ireland & Wales 17.9 523
South Cambridgeshire Rural (Eng & Scot) 17.9 778
East Northamptonshire Rural (Eng & Scot) 17.7 415
Wokingham Urban (Eng & Scot) 17.7 989
Epsom and Ewell Urban (Eng & Scot) 17.6 364
South Tyneside Urban (Eng & Scot) 17.6 548
Torfaen Northern Ireland & Wales 17.6 426
Caerphilly Northern Ireland & Wales 17.5 756
Cheltenham Urban (Eng & Scot) 17.4 594
Dartford Urban (Eng & Scot) 17.4 331
South Kesteven Rural (Eng & Scot) 17.4 718
Hinckley and Bosworth Rural (Eng & Scot) 17.3 480
Lancaster Urban (Eng & Scot) 17.3 582
Ards and North Down Northern Ireland & Wales 17.2 681
Cannock Chase Urban (Eng & Scot) 17.2 359
Fenland Rural (Eng & Scot) 17.2 499
Rugby Urban (Eng & Scot) 17.2 479
South Gloucestershire Urban (Eng & Scot) 17.2 1,379
Barnet Urban (Eng & Scot) 17.1 1,228
City of Edinburgh Urban (Eng & Scot) 17.1 2,127
East Cambridgeshire Rural (Eng & Scot) 17.1 404
North Tyneside Urban (Eng & Scot) 17.1 876
Reading Urban (Eng & Scot) 17.1 554
Rochdale Urban (Eng & Scot) 17.1 672
South Ribble Urban (Eng & Scot) 17.1 463
Castle Point Urban (Eng & Scot) 17 340
Redbridge Urban (Eng & Scot) 17 805
Swansea Northern Ireland & Wales 17 886
Waltham Forest Urban (Eng & Scot) 17 681
Wirral Urban (Eng & Scot) 16.9 1,492
Aylesbury Vale Rural (Eng & Scot) 16.8 960
Craven Rural (Eng & Scot) 16.8 350
Epping Forest Urban (Eng & Scot) 16.8 438
Forest Heath Rural (Eng & Scot) 16.8 242
Mid Devon Rural (Eng & Scot) 16.8 876
Walsall Urban (Eng & Scot) 16.8 730
Bedford Urban (Eng & Scot) 16.7 792
Melton Rural (Eng & Scot) 16.7 273
Rhondda Cynon Taf Northern Ireland & Wales 16.7 979
Sunderland Urban (Eng & Scot) 16.7 897
Basildon Urban (Eng & Scot) 16.6 632
Camden Urban (Eng & Scot) 16.6 663
Exeter Urban (Eng & Scot) 16.6 533
Fylde Urban (Eng & Scot) 16.6 517
Lewisham Urban (Eng & Scot) 16.6 823
Mid Sussex Urban (Eng & Scot) 16.6 866
Carlisle Urban (Eng & Scot) 16.5 628
Central Bedfordshire Rural (Eng & Scot) 16.5 1,379
Merthyr Tydfil Northern Ireland & Wales 16.4 240
Coventry Urban (Eng & Scot) 16.3 990
Dacorum Urban (Eng & Scot) 16.3 759
Folkestone and Hythe Urban (Eng & Scot) 16.3 473
North Hertfordshire Urban (Eng & Scot) 16.3 716
Glasgow City Urban (Eng & Scot) 16.2 1,853
South Lanarkshire Urban (Eng & Scot) 16.2 1,361
Tameside Urban (Eng & Scot) 16.2 827
West Lothian Urban (Eng & Scot) 16.2 807
Hackney Urban (Eng & Scot) 16.1 677
Harrogate Urban (Eng & Scot) 16.1 815
Windsor and Maidenhead Urban (Eng & Scot) 16.1 732
Bolsover Urban (Eng & Scot) 16 309
Newham Urban (Eng & Scot) 16 517
Stafford Urban (Eng & Scot) 16 676
York Urban (Eng & Scot) 16 1,053
Barrow-in-Furness Urban (Eng & Scot) 15.9 273
North Warwickshire Rural (Eng & Scot) 15.9 257
Renfrewshire Urban (Eng & Scot) 15.9 762
St Edmundsbury Rural (Eng & Scot) 15.9 693
Wakefield Urban (Eng & Scot) 15.9 1,218
Wychavon Rural (Eng & Scot) 15.9 789
Arun Urban (Eng & Scot) 15.8 962
Bexley Urban (Eng & Scot) 15.8 701
East Riding of Yorkshire Rural (Eng & Scot) 15.8 1,380
Mole Valley Urban (Eng & Scot) 15.8 472
Southampton Urban (Eng & Scot) 15.7 1,092
Thanet Urban (Eng & Scot) 15.7 684
Great Yarmouth Urban (Eng & Scot) 15.6 364
Hastings Urban (Eng & Scot) 15.6 452
South Ayrshire Urban (Eng & Scot) 15.6 600
Bath and North East Somerset Urban (Eng & Scot) 15.5 901
Colchester Urban (Eng & Scot) 15.5 846
West Lindsey Rural (Eng & Scot) 15.5 455
Bassetlaw Rural (Eng & Scot) 15.4 609
Chesterfield Urban (Eng & Scot) 15.4 430
Fife Urban (Eng & Scot) 15.4 1,855
High Peak Rural (Eng & Scot) 15.4 502
Ryedale Rural (Eng & Scot) 15.4 333
Wiltshire Rural (Eng & Scot) 15.4 2,875
Amber Valley Urban (Eng & Scot) 15.3 710
Lewes Urban (Eng & Scot) 15.3 670
Pendle Urban (Eng & Scot) 15.3 300
Scarborough Urban (Eng & Scot) 15.3 568
Tandridge Urban (Eng & Scot) 15.3 587
Wandsworth Urban (Eng & Scot) 15.3 1,158
Cheshire East Urban (Eng & Scot) 15.2 2,043
County Durham Rural (Eng & Scot) 15.2 2,296
Midlothian Urban (Eng & Scot) 15.2 477
North Kesteven Rural (Eng & Scot) 15.2 539
Rotherham Urban (Eng & Scot) 15.2 867
Armagh City, Banbridge and Craigavon Northern Ireland & Wales 15.1 674
Barnsley Urban (Eng & Scot) 15.1 1,080
Burnley Urban (Eng & Scot) 15.1 290
Cheshire West and Chester Urban (Eng & Scot) 15.1 1,849
Kensington and Chelsea Urban (Eng & Scot) 15.1 429
Clackmannanshire Urban (Eng & Scot) 15 266
Daventry Rural (Eng & Scot) 15 559
Kingston upon Hull, City of Urban (Eng & Scot) 15 387
Kirklees Urban (Eng & Scot) 15 1,585
North Lincolnshire Urban (Eng & Scot) 15 717
Swindon Urban (Eng & Scot) 15 789
Basingstoke and Deane Urban (Eng & Scot) 14.9 971
Sheffield Urban (Eng & Scot) 14.9 1,887
South Oxfordshire Rural (Eng & Scot) 14.9 862
Vale of Glamorgan Northern Ireland & Wales 14.9 633
Waveney Urban (Eng & Scot) 14.9 585
Hammersmith and Fulham Urban (Eng & Scot) 14.8 662
South Somerset Rural (Eng & Scot) 14.8 1,164
Stratford-on-Avon Rural (Eng & Scot) 14.8 879
Antrim and Newtownabbey Northern Ireland & Wales 14.7 504
Causeway Coast and Glens Northern Ireland & Wales 14.7 510
Doncaster Urban (Eng & Scot) 14.7 1,114
Flintshire Northern Ireland & Wales 14.7 772
Isle of Anglesey Northern Ireland & Wales 14.7 419
Maidstone Urban (Eng & Scot) 14.7 773
Broadland Urban (Eng & Scot) 14.6 707
East Ayrshire Urban (Eng & Scot) 14.6 526
Horsham Rural (Eng & Scot) 14.6 906
Rochford Urban (Eng & Scot) 14.6 421
Isle of Wight Rural (Eng & Scot) 14.5 832
St. Helens Urban (Eng & Scot) 14.5 707
Hambleton Rural (Eng & Scot) 14.4 497
Runnymede Urban (Eng & Scot) 14.4 406
Chelmsford Urban (Eng & Scot) 14.3 890
Dover Urban (Eng & Scot) 14.3 539
Islington Urban (Eng & Scot) 14.2 707
Sedgemoor Rural (Eng & Scot) 14.2 718
Chorley Urban (Eng & Scot) 14.1 472
Northumberland Rural (Eng & Scot) 14.1 1,856
Wyre Rural (Eng & Scot) 14.1 567
East Hertfordshire Urban (Eng & Scot) 14 883
West Somerset Rural (Eng & Scot) 14 232
Braintree Rural (Eng & Scot) 13.9 795
East Dorset Urban (Eng & Scot) 13.8 791
Gateshead Urban (Eng & Scot) 13.8 616
North Dorset Rural (Eng & Scot) 13.8 472
Tonbridge and Malling Urban (Eng & Scot) 13.8 601
West Dorset Rural (Eng & Scot) 13.8 757
North Somerset Urban (Eng & Scot) 13.7 1,380
Richmondshire Rural (Eng & Scot) 13.7 291
South Derbyshire Urban (Eng & Scot) 13.7 472
Wyre Forest Urban (Eng & Scot) 13.7 414
King’s Lynn and West Norfolk Rural (Eng & Scot) 13.6 851
Wealden Rural (Eng & Scot) 13.6 1,148
Aberdeen City Urban (Eng & Scot) 13.5 1,102
Chiltern Urban (Eng & Scot) 13.5 744
Brentwood Urban (Eng & Scot) 13.4 394
Tendring Rural (Eng & Scot) 13.4 753
West Berkshire Urban (Eng & Scot) 13.4 854
Boston Urban (Eng & Scot) 13.3 274
East Hampshire Rural (Eng & Scot) 13.3 949
Gravesham Urban (Eng & Scot) 13.3 352
Mid and East Antrim Northern Ireland & Wales 13.3 556
Waverley Rural (Eng & Scot) 13.3 905
North Ayrshire Urban (Eng & Scot) 13.2 708
Ribble Valley Rural (Eng & Scot) 13.2 287
Rother Rural (Eng & Scot) 13.2 618
Swale Rural (Eng & Scot) 13.2 653
Conwy Northern Ireland & Wales 13.1 707
Cotswold Rural (Eng & Scot) 13.1 565
Lambeth Urban (Eng & Scot) 13.1 983
Sevenoaks Rural (Eng & Scot) 13.1 691
West Lancashire Urban (Eng & Scot) 13.1 591
Bridgend Northern Ireland & Wales 13 638
Chichester Rural (Eng & Scot) 13 815
East Staffordshire Urban (Eng & Scot) 13 517
Staffordshire Moorlands Rural (Eng & Scot) 13 386
Eden Rural (Eng & Scot) 12.9 348
Purbeck Rural (Eng & Scot) 12.9 328
South Lakeland Rural (Eng & Scot) 12.9 674
Stirling Urban (Eng & Scot) 12.8 537
North Devon Rural (Eng & Scot) 12.7 542
South Bucks Urban (Eng & Scot) 12.7 370
Test Valley Urban (Eng & Scot) 12.7 767
Weymouth and Portland Urban (Eng & Scot) 12.7 390
Bromsgrove Urban (Eng & Scot) 12.6 457
Denbighshire Northern Ireland & Wales 12.5 571
Pembrokeshire Northern Ireland & Wales 12.5 829
Wrexham Northern Ireland & Wales 12.5 621
Wycombe Urban (Eng & Scot) 12.4 1,056
Babergh Rural (Eng & Scot) 12.3 606
Derbyshire Dales Rural (Eng & Scot) 12.3 516
South Holland Rural (Eng & Scot) 12.3 436
South Norfolk Rural (Eng & Scot) 12.3 947
East Lindsey Rural (Eng & Scot) 12.2 811
Southwark Urban (Eng & Scot) 12.2 943
Calderdale Urban (Eng & Scot) 12.1 915
Ashford Urban (Eng & Scot) 12 594
Cornwall Rural (Eng & Scot) 12 3,425
Mendip Rural (Eng & Scot) 12 691
New Forest Urban (Eng & Scot) 12 1,302
Winchester Rural (Eng & Scot) 12 844
Taunton Deane Urban (Eng & Scot) 11.9 847
Angus Urban (Eng & Scot) 11.8 675
Dumfries and Galloway Rural (Eng & Scot) 11.8 965
Newry, Mourne and Down Northern Ireland & Wales 11.8 543
Uttlesford Rural (Eng & Scot) 11.6 563
Canterbury Urban (Eng & Scot) 11.5 905
Na h-Eileanan Siar Rural (Eng & Scot) 11.5 161
North East Derbyshire Urban (Eng & Scot) 11.5 491
North Norfolk Rural (Eng & Scot) 11.5 680
Copeland Rural (Eng & Scot) 11.4 400
East Devon Rural (Eng & Scot) 11.4 1,118
Stroud Urban (Eng & Scot) 11.4 812
Tewkesbury Rural (Eng & Scot) 11.4 439
Tunbridge Wells Urban (Eng & Scot) 11.4 616
Teignbridge Rural (Eng & Scot) 11.3 1,000
Breckland Rural (Eng & Scot) 11.1 837
Maldon Rural (Eng & Scot) 11.1 458
Westminster Urban (Eng & Scot) 10.8 683
Forest of Dean Rural (Eng & Scot) 10.6 579
Gwynedd Northern Ireland & Wales 10.6 632
Selby Rural (Eng & Scot) 10.5 529
Shropshire Rural (Eng & Scot) 10.5 1,840
Suffolk Coastal Rural (Eng & Scot) 10.4 822
Torridge Rural (Eng & Scot) 10.3 525
Aberdeenshire Rural (Eng & Scot) 10.1 1,749
Carmarthenshire Northern Ireland & Wales 10.1 1,361
Malvern Hills Rural (Eng & Scot) 10.1 607
Perth and Kinross Rural (Eng & Scot) 10.1 1,040
Tower Hamlets Urban (Eng & Scot) 10.1 670
City of London Urban (Eng & Scot) 9.9 49
South Hams Rural (Eng & Scot) 9.9 785
West Devon Rural (Eng & Scot) 9.9 423
Herefordshire, County of Rural (Eng & Scot) 9.7 1,062
Mid Ulster Northern Ireland & Wales 9.5 360
Monmouthshire Northern Ireland & Wales 9.5 678
Scottish Borders Rural (Eng & Scot) 9.3 815
Mid Suffolk Rural (Eng & Scot) 9.1 789
Highland Rural (Eng & Scot) 8.9 1,672
Powys Northern Ireland & Wales 7.7 900
Ceredigion Northern Ireland & Wales 7.5 553
Fermanagh and Omagh Northern Ireland & Wales 7.4 316
Moray Rural (Eng & Scot) 7.1 691
Argyll and Bute Rural (Eng & Scot) 7 756
Shetland Islands Rural (Eng & Scot) 6.7 155
Allerdale Rural (Eng & Scot) 5.7 641
Orkney Islands Rural (Eng & Scot) 3 237

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Mark Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
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13 Responses
  1. TheJono

    As always, statistics can be used and interpreted in any way you want. The number of people providing results in each area varies widely and you have no idea what the max and min or average speeds are which add to the story. There is no reference to which package a respondent has, so some areas could have more respondents on faster packages than other area. I presume the results include the impact of the home environment which will skew the data. And finally, the demographic of readers of Which! needs to be taken into account compared to other methods of gathering data.
    What are Which! trying to achieve by publishing these results?

    • AnotherTim

      “What are Which! trying to achieve by publishing these results?!

      I expect Which are trying to promote their brand, sell more subscriptions, and make more profit – just like most businesses. Improving broadband won’t be high on their list of priorities, it is just an issue that they know people will get worked up about that they can exploit.

  2. chris conder

    surveys like this are so idiotic. guess which are justifying their existence. It is so poor that it makes you wonder if all their other surveys are rubbish too.

    • New_Londoner

      Which seems to have a problem producing anything sensible when it comes to broadband and are doing its subscribers a major disservice as a result. As you say, this does undermine the Which brand; the organisation would be well advised to outsource such activity to someone that knows what they’re talking about and can gather quality data like Andrew Ferguson.

  3. gerarda

    Although I have criticised the lack of broadband knowledge of Which? in the past I have to congratulate them on using the much more realistic median average rather than the median used by Ofcom and other services.

    • CarlT

      Median average?

      There’s median and there’s mean. Ofcom use median. Would you prefer they use mean?

      If you would I’d hit the maths books again. Mean can be skewed by the two extremes as it’s the total of all the results in the sample divided by the number of participants, median is more representative as it is what the 50th percentile get.

    • gerarda

      typo – ofcom use mean unless they have changed it recently which as you say is unrealsistic but allows them to quote a higher number too seem to be more successful

  4. Simon Snow

    We get under 2MBS and are about 1.8 mile away from 1 cabinet and same the other way how are they going to get our speed up to 10NBS when they have no plans to extend the fibre connection around 10 properties around me in the same position

  5. Brian

    “face a lottery when it comes to broadband connectivity”

    Hardly a lottery at all. If you move to the Orkney Islands from say, Watford, you’d be pretty stupid to expect the same speed.

    • Karen

      ““face a lottery when it comes to broadband connectivity”

      Hardly a lottery at all. If you move to the Orkney Islands from say, Watford, you’d be pretty stupid to expect the same speed.”

      Maybe not, at least if you listen to Which… Which (see what i did there) have some odd examples of what they feel is a rural and urban area. Quite how some areas which have more than one motorway leading into them and have telephone exchanges which serve 10’s of thousands are “RURAL” areas i guess they only know.

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