Juice Broadband Boosts Dorset Connectivity with Datacentre Deal
Poole-based UK ISP Juice Broadband, which offers a mix of “full fibre” (FTTP) and fixed wireless internet access services to local premises around southern Dorset (England), has teamed-up with local firm Datacenta to agree a new network peering arrangement that will help to keep data traffic between their customers within the county.
Datacenta’s services are provided from their own data centre located in the nearby city of Bournemouth, which means that not all data traffic from Juice’s broadband customers will have to go all the way up to London’s exchange and back in order to simply get across Dorset (better latency times etc.).
One reason for doing this is said to be the impact of COVID-19, which has led to a huge rise in working from home around Dorset. According to the ISP, this is just “one of many” network peering arrangements being agreed with like-minded providers in Dorset, which they say will help improve future resilience.
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Wayne Simpson, MD of Juice Broadband, told ISPreview.co.uk:
“We welcome this collaboration with Datacenta, where we can now exchange between our networks.
As a local internet service provider, over the past 10 years we have built and invested in a local network ring which connects our Bournemouth and Poole network and datacenters to our London POP, not only does this bring resilience to our network it also means that our customer traffic that is destined for a local destination, be it a homeworker connecting to their office VPN, streaming, or website, stays local meaning business and residential customers benefit with greater reliability and lower latency.”
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Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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It should be noted that whether the end destination is local or not is quite irrelevant. Unless the ISPs both sides have peering in the facility it’s going to be exchanged elsewhere.
Even if they do both have it most ISPs will terminate circuits elsewhere. Regardless it’ll make zero perceptible difference to pretty much any activity. It’s a pretty short round trip.
I’m interested in seeing how this goes, though, as I’ve seen a couple of local exchanges disappear or be acquired and wonder if the economies of scale from having a few 100G+ peering points outweigh the benefits of a very few milliseconds lower round trips.
Bournemouth to London and back I reckon is 2-4ms on reasonably direct fibre routes.
‘meaning business and residential customers benefit with greater reliability and lower latency’
Numbers please.