Snapshot of EE UK Data Traffic During UEFA Euros and British F1

Mobile operator EE (BT) has today published a very brief snapshot of how mobile broadband (data) traffic, via 4G and 5G connectivity, was impacted during the recent UEFA Euro 2020 football tournament and the British F1 (GP) race at Silverstone this summer.

The data provided by EE below is extremely basic, and thus we aren’t going to spend a great deal of time delving into it. For example, it’s noted that 90% of the UK population tuned into the BBC’s coverage of the Tokyo Olympics, but it was Tom Daley and Matty Lee’s gold medal winning performance in the synchronised diving final that pushed EE’s BBC traffic up more than 20% compared to the same time the following day.

As for the Euro 2020 tournament, we only get a very simplistic overview of how EE’s network traffic was impacted by the respective England matches (no analysis here for Scotland or Wales, sorry folks, EE forgot about your teams). For each of the England games, traffic on EE’s mobile network increased. In the ‘England vs Italy’ final on 11th July, overall traffic was up by more than 10% compared to England’s 2-0 win against Germany.

Next, we come to the Silverstone Grand Prix, which reveals that total traffic on EE’s mobile network more than doubled compared to the last event in 2019, as Lewis Hamilton sped to victory. We also get to see how much of an impact 5G connections are now having on that data usage (this didn’t exist in 2019). And that’s your lot.