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CMA Begin UK Competition Probe of Netomnia’s Acquisition by VMO2’s Owners UPDATE

Thursday, Apr 23rd, 2026 (9:18 am) - Score 2,480
Netomnia-Network-Installation-over-Chamber-2026

The Competition and Markets Authority (CMA) has this morning launched an initial review of the proposed £2bn acquisition (here) of alternative full fibre UK broadband operator Netomnia (Substantial Group) by the parents of nexfibre and Virgin Media (O2) – Liberty Global, Telefónica and InfraVia.

At the moment the CMA are only issuing an “invitation to comment” to allow interested parties to submit to the CMA any initial views on the impact that the transaction could have on competition in the UK. The CMA has not yet launched a formal investigation into the transaction and is taking feedback until 8th May 2026 for “any interested party“.

NOTE: The Substantial Group is backed by over £1.6bn of equity and debt from investors Advencap, DigitalBridge, and Soho Square Capital etc. Netomnia sells to consumers via retail ISP brand YouFibre (they also sell business-only packages via some third-party retail brands, such as Aquiss etc.).

Just to recap. The owners of nexfibre (InfraVia, Liberty Global and Telefónica), which shares some of its parentage with Virgin Media and O2, announced in February 2026 that they’d reached a £2bn deal to acquire Netomnia (here), which had at the time already deployed their own full fibre network across 3 million UK premises (rising to c.3.4m premises and 500k customers by deal completion – expected by Q3 2026).

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Nexfibre said the deal would unlock £3.5 billion of investment in the UK market and help to upgrade 2.1 million of Virgin Media’s premises from coax to full fibre (FTTP). The combined nexfibre and Netomnia footprint is expected to reach 8 million premises by the end of 2027, which when combined with Virgin Media’s network could collectively reach 20 million premises and create a “scaled, financially secure challenger to BT Openreach“.

Rajiv Datta, CEO of nexfibre, said:

“We acknowledge the CMA’s initial review and will continue to engage constructively.

Our proposed acquisition of Netomnia unlocks £3.5 billion of capital and creates financially-secure, scaled wholesale competition to BT Openreach.

Acting now will strengthen the sector, and deliver greater choice, resilience and long‑term investment in full‑fibre infrastructure.

This transaction aligns with Government ambitions to back growth and remove barriers to investment, and timely progress will help ensure these benefits are realised.”

However, the move also prevented one of the market’s largest alternative networks – CityFibre – from securing its own merger deal with Netomnia and thus growing the scale it needs to properly compete, which has caused some to worry that we may ultimately end up back in a duopoly market between Openreach and VMO2 (nexfibre). But this alone could also be seen as a win for VMO2/nexfibre, albeit a potentially expensive one given the price tag paid. Both CityFibre and Ofcom have since indicated that they would like the CMA to review the deal.

In addition, many of Netomnia’s customers originally moved to YouFibre as a means of escaping from Virgin Media’s service, and have thus expressed concern at the deal and its potential future impacts (pricing policies etc.). As part of the deal nexfibre will sell Substantial Group’s retail business, including the YouFibre and Brsk brands, to VMO2 for £150m “ensuring customers continue to receive the same trusted service they know today“.

Simon Holden, CEO of CityFibre, said (Feb 2026):

“There’s an 80 percent overlap between these two players and, if the deal goes ahead, it would significantly reduce competition and the choice available to consumers, as well as force hundreds of thousands of Netomnia customers back to VMO2. Given the scale of this overlap, the CMA must thoroughly examine the deal.

Competition has driven lower prices, faster speeds and better services and this deal risks re-establishing an ineffective duopoly of BT and VMO2 and undermining the significant progress the UK has made.”

Regular readers may recall that the CEO of Liberty Global (Mike Fries) recently threatened stop their own FTTP deployments if the deal doesn’t go through: “Maybe we stop building fibre, or Nexfibre stops building fibre … the only counterfactual that’s certain is BT gets stronger” (here), although at present most of the group’s build activity seems to be focused on upgrading Virgin’s coax (HFC) areas to FTTP.

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Completion of the transaction is currently expected by Q3 2026, but that does depend upon the CMA and whether it chooses to proceed with a deeper investigation. A Phase 1 probe is perhaps to be expected, but Phase 2 would go deeper and may push completion into 2027.

However, given the CMA’s recent flexibility toward big telecoms mergers (e.g. Three UK and Vodafone) and the Government’s broadly favourable response to the deal, it’s not unreasonable to expect that they may ultimately allow the consolidation to go through, albeit possibly with some concessions.

Quite what form such concessions, if they do indeed materialise, may take is as yet unclear. But we wouldn’t be surprised if it included stronger wholesale requirements for Virgin Media’s consumer broadband network and nexfibre, which is something that the operators already seem to be preparing to deliver (here). Time will tell.

UPDATE 1:29pm

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We’ve had a new comment from CityFibre.

A CityFibre spokesperson said:

“VMO2/nexfibre’s planned acquisition of its altnet challenger, Netomnia, raises important questions about the UK’s ambitions for digital infrastructure. It’s good to see the CMA has now invited engagement with industry and consumer groups to build its expert, independent view.”

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Mark-Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and .
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Comments
11 Responses

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  1. Avatar photo Big Dave says:

    They start an investigation……. with rubber stamp in hand.

  2. Avatar photo No longer waiting in Wrexham says:

    One would hope they raise the requirement of wholesale to the larger network. As Netomnia was already into that process but Virgin is more pseudo then any real interest. But it would be nice if the did have concerns!

    1. Avatar photo Ivor says:

      you do have to wonder what the SMP tipping point is, when they will finally be treated like Openreach and regulated accordingly. Especially these firms that rely heavily on Openreach physical assets.

      CF and VM+Nexfibre (with or without Netomnia) are the obvious candidates.

    2. Avatar photo Guest says:

      Whose interest would it serve to apply SMP to VM?! The whole point of SMP is to create sustainable competition by encouraging ISPs off the Openreach network. By imposing SMP on VM, you stagnate a player who has the most realistic prospect of challenging Openreach. All other altnets are burning cash and/or do not have enough cash to survive the next couple of years. SMP on VM is a ridiculous concept and wholly unfounded when you consider the share of the market Openreach constitutes.

    3. Avatar photo Ivor says:

      Regardless of what you think these regulations should be for – and I’d argue that it’s not about actively punishing the company that still does more for this industry than anyone else – at some point the larger altnets have to begin to be treated equally to Openreach and KCOM.

      It’s bad enough that Openreach has had to give these firms far too much assistance as it is (as compared to VM’s predecessors who had to bear the pain of building a network entirely from scratch), but now that they’ve achieved their positions it’s time to see a drastic rebalancing.

    4. Avatar photo Polish Poler says:

      Wholesale on the larger network is a given.

      Use of PIA is entirely irrelevant to this, Ivor. The alternatives were an NBN or following the Swiss approach of requiring Openreach to run point to point fibre and unbundle it.

  3. Avatar photo Phil2 says:

    I live in an area where Openreach installed fibre in 2020, but the road where I live was omitted and only has FTTC. Now, Netomnia are in the process of installing fibre. It will be a shame if, after waiting 6 years, we are left with a choice between Vigin as the retailer or remaining on FTTC.

    1. Avatar photo simon says:

      Then you already know the future. You will be on Youfibre for now and then Virgin Media when they replaced Netonmia with the Nexfibre brand

  4. Avatar photo j karna says:

    The decision has already been rubber stamped. They will go through the motions of keeping the Plebeians happy. Always follow the money.

  5. Avatar photo The "No Competition and Markets Quango" says:

    May 8th, it’s the 23rd April today.

    Total farce, this will be waved through as everything is this stinking pit of a country is rigged or corrupt. Quangos that are unelected and totally not fit for purpose in terms of acting on public behalf and interest.

    Just like the Voda/3 merger that was waved through citing a win for consumer, then Voda this week started capping speeds, and it will go on…

  6. Avatar photo simon says:

    Does Mike Fries know Trump? he seems to be stamping like a kid who didn’t get anything too.

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