Ofcom has released its latest quarterly Telecommunications Market data tables (here), which includes a breakdown of total small business and residential broadband connections to Q2-2007.

Interestingly BT Retail (Total Broadband) managed to increase its overall market share from 23.9% during Q4-2006 to 25.9% in Q2-2007. The figures break down as follows:

• BT Retail xDSL (ADSL) - 3,715,000


• Other xDSL (exc. LLU) - 5,025,000


• VirginMedia (Cable) - 3,192,000


• Other inc. (LLU) - 2,432,000

What we found particularly interesting was to compare these results with those that were posted in a similar news item for the Q4-2006 statistics:

• BT Retail (xDSL) - 3,101,000


• Other xDSL (exc. LLU) - 5,530,000


• Cable Modem (Virgin etc.) - 3,059,000


• Other (inc. LLU) - 1,304,000

Subscribers from both Virgin's cable service and BT Wholesale's third party ISP's have been jumping onto rival unbundled (LLU) based products, no doubt lured in by a mix cheaper prices, bundles and general market acquisition movement. BT has also increased its size considerably, although some of that is down to their purchase of PlusNet.