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UK Online Launch £9.99 512Kb ADSL

Posted: 11th Apr, 2005 By: MarkJ
UK Online has cut the price of its uncapped ("unlimited") LLU based 512Kbps broadband ADSL package to just £9.99 per month (free modem + £25 connection charge)!:

The ISP has also reduced the price of its unlimited 2Mb, to £19.99 per month, as well as its 8Mb - the fastest home broadband service available in the UK - now just £29.99 per month.

Utilising Easynet's Local Loop Unbundling (LLU) investment, UK Online will be able to offer the new price points for 512K, 2Mb, and 8Mb broadband to users on its network of unbundled exchanges - over 4.4 million homes nationwide.

Commenting on the launch, Chris Stening, General Manager of UK Online, said, "LLU enables us to offer more innovative products than our competitors. Our unique 8Mb service has led the way on speed and now we are leading the way on price."

Customers interested in UK Online Broadband can check availability, register their interest, or place an order at http://www.ukonline.net .

We can't help but wonder how UK Online is able to sustain the economic viability of such a service, even via LLU £9.99 leaves very little room for profit and thus improving services/quality.

We were unable to locate the package on their website this morning, although that's probably just a technical issue with it being an early Monday.
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