ASA Slaps Wanadoo & NTL ISP Ad's
Posted: 25th May, 2005 By: MarkJ
The UK Advertising Standards Authority has upheld complaints against the ISP divisions of both Wanadoo and NTL today.
One related to NTL's promotion of broadband in an area that couldn't receive it:
Objection to a direct mailing, sent with a customer''s bill, that was headed "Faster Internet access for just £8.99 a month!" and claimed "It''s true! If you are still using dial-up, you can get nearly 3 times faster Internet access for just £8.99 for the first three months ...". The complainant objected that the mailing was misleading, because the advertisers could not provide broadband Internet services in his area.
In the other, BT objected to a Wanadoo advert because it claimed to do something that other ISP's couldn't, when they could:
British Telecommunications plc objected to a national press advertisement, for a broadband service, that claimed "You can''t go faster for less". Text stated "With Wanadoo Broadband go up to twice as fast as standard broadband for only £17.99 a month ... ". The complainants, who believed other companies offered a broadband service that was faster than the advertisers'' for a lower price, objected that the claim "You can''t go faster for less" was misleading.
One related to NTL's promotion of broadband in an area that couldn't receive it:
Objection to a direct mailing, sent with a customer''s bill, that was headed "Faster Internet access for just £8.99 a month!" and claimed "It''s true! If you are still using dial-up, you can get nearly 3 times faster Internet access for just £8.99 for the first three months ...". The complainant objected that the mailing was misleading, because the advertisers could not provide broadband Internet services in his area.
In the other, BT objected to a Wanadoo advert because it claimed to do something that other ISP's couldn't, when they could:
British Telecommunications plc objected to a national press advertisement, for a broadband service, that claimed "You can''t go faster for less". Text stated "With Wanadoo Broadband go up to twice as fast as standard broadband for only £17.99 a month ... ". The complainants, who believed other companies offered a broadband service that was faster than the advertisers'' for a lower price, objected that the claim "You can''t go faster for less" was misleading.
Latest UK ISP News
Cheap BIG ISPs for 100Mbps+
Community Fibre £21.00
Virgin Media £26.00
Shell Energy £26.99
Plusnet £27.99
Zen Internet £28.00 - 35.00
150,000+ Customers | View More ISPs
Cheapest ISPs for 100Mbps+
Modest Availability | View More ISPs
Latest UK ISP News
Cheap BIG ISPs for 100Mbps+
Community Fibre £21.00
Virgin Media £26.00
Shell Energy £26.99
Plusnet £27.99
Zen Internet £28.00 - 35.00
Large Availability | View All
Cheapest ISPs for 100Mbps+
Large Availability | View All
Helpful ISP Guides and Tips
Sponsored Links
The Top 15 Category Tags
- FTTP (5508)
- BT (3513)
- Politics (2535)
- Openreach (2296)
- Business (2260)
- Building Digital UK (2243)
- FTTC (2042)
- Mobile Broadband (1971)
- Statistics (1787)
- 4G (1662)
- Virgin Media (1617)
- Ofcom Regulation (1459)
- Fibre Optic (1393)
- Wireless Internet (1389)
- FTTH (1381)
Sponsored
Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules