Tiscalis WHSmiths 2-Year Telco Deal
Posted: 16th Jun, 2005 By: MarkJ
Tiscali and WHSmith have announced a new 2-year deal to distribute consumer ISP and Fixed Line services in over 700 High Street and Travel stores. The agreement comes as part of an extension to their 2003 partnership:
WHSmiths decision to extend the partnership, originally forged in 2003 with the launch of an ISP service, was taken in light of the success of the ISP distribution and a further commitment from Tiscali to build and extend its in store offer to include fixed line telephone services. As part of the deal, Tiscali will launch a number of exclusive offers to WHSmiths customers at groundbreaking prices:
* Smart Talk: Anytime** at £7.49 50% less than BT Option 3
* Bundle: 1Mb* Tiscali Broadband plus Anytime £19.49
The new deal will begin this month, with the launch of Tiscali Smart Talk. Leading with the £7.49 Anytime and £19.49 bundled offers, the campaign will be supported by a striking POS campaign across WHSmiths 700 High Street and Travel store estate.
*1Mbps broadband with 2Gb monthly limit usually £15.99 a month
** Tiscali Smart Talk Anytime Saver usually £9.99 a month offer unlimited national and local calls to landlines plus savings of 5% to mobiles and 20% international compared with BT rates.
WHSmiths decision to extend the partnership, originally forged in 2003 with the launch of an ISP service, was taken in light of the success of the ISP distribution and a further commitment from Tiscali to build and extend its in store offer to include fixed line telephone services. As part of the deal, Tiscali will launch a number of exclusive offers to WHSmiths customers at groundbreaking prices:
* Smart Talk: Anytime** at £7.49 50% less than BT Option 3
* Bundle: 1Mb* Tiscali Broadband plus Anytime £19.49
The new deal will begin this month, with the launch of Tiscali Smart Talk. Leading with the £7.49 Anytime and £19.49 bundled offers, the campaign will be supported by a striking POS campaign across WHSmiths 700 High Street and Travel store estate.
*1Mbps broadband with 2Gb monthly limit usually £15.99 a month
** Tiscali Smart Talk Anytime Saver usually £9.99 a month offer unlimited national and local calls to landlines plus savings of 5% to mobiles and 20% international compared with BT rates.
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