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V21's Hours Based Broadband?

Posted: 29th Apr, 2005 By: MarkJ
V Two One (V21) has launched an original take on broadband delivery by limiting usage to hours instead of data consumption. For £12.50 per month you get a 512Kbps speed package restricted to 60 hours of usage (1p a minute thereafter):

The packages will make a radical change to the way that broadband is sold. Both account types have monthly hourly usage limits with the option to exceed those limitations.

Home 512 Lite Extra £12.50 (inc vat)
Includes :
60 hours of inclusive broadband surfing per month
Spam and virus protection
Live streaming TV, Radio and Movies
Parental controls for your family
5 pop3 / web mail accounts
Optional fixed ip address

Home 512 Lite £14.50 (inc vat)
Includes :
100 hours of inclusive broadband surfing per month
Spam and virus protection
Live streaming TV, Radio and Movies
Parental controls for your family
5 pop3 / web mail accounts
10 meg of fast web space
Optional fixed ip address

Famous for setting internet connection pricing standards, V Two One’s Managing Director, Steve Kaye, said: “Quite simply we have launched this package because every few days we hear of customers of other ISP’s complaining to us because they have been billed for high usage over and above their package limitations.”

Steve added “Customers do not understand what they get with a 1 or 2 gig bandwidth limit, but they would understand how long 60 or even 100 hours a month gives them. If our customers on these packages exceed the stated limits we only charge them at 1 pence a minute! That is cheaper than you using your telephone to call your next door neighbour typically.

However if any customer does exceed the limits of these accounts 3 times in three consecutive months then we will change that customers account to a more suitable one to save them money.
”

Sign up today at http://www.v21.co.uk or call our free phone customer service line on 0800 089 21 21.


Upon first glance the idea isn’t the most appealing and brings back some unpleasant memories of unmetered dialup. On the other hand and in the sense of added choice, the lightest surfers may find it to be a good first step into broadband.
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