The latest 'Residential Broadband' research from J.D Power and Associates has found that just 10% consider cost as an essential factor for their connection:

The study, which examines seven factors that drive overall satisfaction with broadband ISPs, shows that the most important agent for 34 per cent of internet users is the performance and the reliability of their ISP followed by service at 14 per cent.

More than half of broadband users believe it is easy to switch providers and many plan to do so in the next 12 months. Ninety one per cent of customers who are considering switching ISP say that price is a critical factor to trigger their decision to switch, followed by the reliability of service at 89 per cent.

According to J.D Power and Associates 2005 report, Telewest ranks highest in overall satisfaction among six of the UK's leading broadband ISPs. AOL and Wanadoo that came in at second and third respectively.

Research like this is always very interesting, especially when you can find other reports that say exactly the opposite, such is life.

Similarly both Wanadoo and AOL rank highly (satisfaction) in the above research, yet in a recent 'Which?' survey they both came in near the bottom.

When one of our own survey's asked "What aspect most frequently causes you to consider changing ISP?", 49% voted for 'Performance (speed etc.)', yet 37% still saw 'Price' as being key. More @ Web-User.