The Cloud Caps "Unlimited" Wi-Fi
Posted: 05th Jul, 2006 By: MarkJ
Wi-Fi Hotspot operator The Cloud has capped its newer £11.99 "unlimited" broadband wireless service at 1GB per month:
The Cloud uses the word "unlimited", but we don't. A glance at the service's terms and conditions reveals that a "fair use" policy applies: users can send and receive together no more than 1GB of data in any given month or week, depending on whether they go down the subscription or pay-as-you-go payment route.
A spokesman for The Cloud told us the limit was enforced to prevent the service - dubbed Ultra Wi-Fi - being used for commercial purposes, for which read 'running a server'.
Typically customers can also pay £11.99 per week (instead of monthly) and thus the cap is then also applied weekly.
Unfortunately complaining to the ASA probably won't do any good and we are getting quite sick of "unlimited" abuse in marketing. More @ The Register.
The Cloud uses the word "unlimited", but we don't. A glance at the service's terms and conditions reveals that a "fair use" policy applies: users can send and receive together no more than 1GB of data in any given month or week, depending on whether they go down the subscription or pay-as-you-go payment route.
A spokesman for The Cloud told us the limit was enforced to prevent the service - dubbed Ultra Wi-Fi - being used for commercial purposes, for which read 'running a server'.
Typically customers can also pay £11.99 per week (instead of monthly) and thus the cap is then also applied weekly.
Unfortunately complaining to the ASA probably won't do any good and we are getting quite sick of "unlimited" abuse in marketing. More @ The Register.
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