Ofcom Extends Mis-Selling Rules To LLU Lines
Posted: 24th May, 2007 By: MarkJ
Customers using an unbundled (LLU) voice and or broadband operator have now been granted the same protection against mis-selling as those on normal lines:
The move is good news for consumers, although many will wonder why it took Ofcom so long to extend such a basic protection. More @ The Register.
Under new regulations the telecommunications watchdog said LLU providers are now required to comply with Ofcom's code of practice for marketing and sales activities.
Although rules that protect consumers from mis-selling already apply to fixed-line voice call services, LLU providers' marketing and sales techniques have escaped this scrutiny.
But Ofcom stepped in after it received thousands of complaints from disgruntled consumers who had been switched to another operator without prior knowledge or consent, a mis-selling tactic known as "slamming".
Although rules that protect consumers from mis-selling already apply to fixed-line voice call services, LLU providers' marketing and sales techniques have escaped this scrutiny.
But Ofcom stepped in after it received thousands of complaints from disgruntled consumers who had been switched to another operator without prior knowledge or consent, a mis-selling tactic known as "slamming".
The move is good news for consumers, although many will wonder why it took Ofcom so long to extend such a basic protection. More @ The Register.
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