Posted: 02nd May, 2007 By: MarkJ
Despite the expansion of Sky's new ADSL service hitting its profits, the broadcaster still managed to increase broadband customers from 343,000 (Q4-2006) at the last report to 553,000 (Q1-2007).
The first quarter report notes that Sky is on track to have 700,000 broadband users by the end of June this year. It's reported that some 116,000 people have since subscribed, making for a potential total of 669,000:
James Murdoch, Chief Executive said: "Customer response to our See, Speak, Surf campaign has been very encouraging. Total sales of our TV, broadband and telephony products surpassed one million for the second consecutive quarter and now exceed three million in the year to date, an increase of more than 50% on the prior year and almost double that of two years ago.
In just eight months, Sky Broadband has passed the milestone of 500,000 customers who are enjoying fast speeds, wireless access and significant savings. Our network now reaches over 60% of U.K. homes and we are on track for our goal of more than 700,000 broadband customers by the end of June."
Meanwhile sky now covers 61% of the UK with 974 unbundled (
LLU) exchanges.