Simplicity and choice are key priorities for Virgin Media. Customers can choose from a range of products on the quadplay menu in clearly priced packages to suit their needs. Virgin Media offers two products for £20, three for £30 and four for £40.

For those who want the best entertainment and communication products money can buy, the company also announced the launch of its 'VIP' (Very Impressive Package) service, offering V+, its HD-enabled PVR; 10Mb broadband; unlimited UK landline calls; and a free TV mobile phone with 500 minutes of mobile airtime per month, 1,000 texts a month and a VIP bonus of £60 free airtime.

As an alternative to Freeview, Virgin Media can also deliver outstanding value to its existing home phone customers with its TV-on-demand service, included in a free TV package. The UK's most extensive TV-on-demand library has more than 500 movie titles and hundreds more comedy shows and TV dramas available 24/7.

National reach and coming to a store near you Virgin Media also announced plans to extend its reach nationally by rolling services out into non-cable areas in 2007, enabling it to compete on a level playing field with key competitors for the first time ever by reaching over 97% of UK households.

Virgin Media will soon be taking on competitors in the high street too, via a major retail initiative. Fifteen stand alone Virgin Mobile stores offering its unique quadplay of broadband, digital TV, home phone and mobile will open throughout the UK in 2007. This is in addition to existing promotional sites in over 100 of the UK's major shopping centres. The company will also shortly be announcing a major deal to sell its quadplay services in hundreds of high street retail outlets across the UK. In addition, it will sell quadplay in 75 Virgin Mobile concessions in Virgin Megastores.

Focusing on customer service

Virgin Media is putting customer service at the heart of its business and will make it a key differentiator for consumers. In 2006, it invested £10m (on an annualised basis), hired 300 extra customer service employees, 30 new trainers and reinvigorated its training programmes. Great progress has been made, with 71% of calls now answered within 30 seconds compared to 37% this time last year. And the average speed of answer is now 40 seconds, compared to 176 seconds this time last year. Virgin Media will continue to focus on achieving and maintaining the highest levels of service for all its customers.