The contract sees Cable & Wireless providing Inuk with access to the UK’s most advanced nationwide multicast network enabling the delivery of television, telephony and broadband services.

In addition, Cable & Wireless will offer Inuk’s IPTV platform as a white label solution to other wholesale DSL customers who want to provide their customers with a digital television offering.

Cable & Wireless will deliver this triple-play offering to Freewire, Inuk’s go-to-market subsidiary. Freewire will provide all consumers in the UK with added supplier choice for multichannel television.

Currently, Inuk offers triple-play services to UK students in collaboration with JANET, the university backbone network. To date, over forty universities representing over 100,000 student rooms, have signed up to the Freewire service. Using Cable & Wireless’ nationwide multicast network, Freewire will be able to extend its proposition beyond the current user base of students in university accommodation and into the homes across the UK from March 2008.

The Inuk platform can also be customised and delivered as a solution to other broadband providers and network operators, providing flexibility in TV, voice and converged entertainment services.