We've just learnt that mobile operator O2 has once again delayed the launch of its much touted broadband service, this time until October 2007. The last delay came in May earlier this year, where the service was put back until September.

This marks the third time O2 has been forced to postpone the launch of its service, albeit a mercifully small one. The product itself is expected to be based off 'up to' 24Mbps ADSL2+ broadband technology, acquired when O2 purchased unbundled (LLU) UK ISP 'Be Unlimited' during last summer.

No clear reason is given for the delay, although the previous hold up was caused by the service simply not being ready, so said O2's chief executive, Peter Erskine. The limited coverage of their unbundled network is also thought to be a key frustration.