Posted: 13th Jul, 2007 By: MarkJ
ABI Research predicts that broadband video services (commercial and advertising supported) could be worth roughly £7.8 Billion by 2012, with customers rising from 300 Million today to a staggering 1 Billion over the same period:
The expanding reach of new syndication networks and video super-portals such as Joost, alongside established sites like MySpace, will rapidly grow the total user base for ad-supported video.
Pay-video adoption will grow through sites such as iTunes, the study found. The growth of Internet-connected hardware platforms will make direct download of Internet video to the TV a viable model in coming years.
Such services have also been placing a great deal of additional strain on broadband ISPs, which providers are attempting to balance through additional capacity and restrictions in other areas; as opposed to price adjustments. YouTube has a lot to answer for.