TV Viewers Switching To Broadband
Posted: 02nd Dec, 2004 By: MarkJ
More research, this time from Jupiter, has found that 27% of EU surfers spent less time watching TV in favour of the WWW during 2004 (17% in 2001). The finger has once again been pointed at broadband uptake:
Newspapers also face competition, with 18% of Internet users reducing their time reading newspapers in 2004, compared to only 13% in 2001, Jupiter found.
In Western Europe an average of 40% of broadband users said they spend less time watching TV since using the Web. Whilst broadband penetration will only reach 19% in Western Europe by the end of 2004, this will rise to 37% in 2009, representing a major long-term cannibalization threat to TV companies.
Unsurprisingly broadband users were also found to spend more time online than their dialup counterparts, but then that much was obvious. More @ netimperative.com .
Newspapers also face competition, with 18% of Internet users reducing their time reading newspapers in 2004, compared to only 13% in 2001, Jupiter found.
In Western Europe an average of 40% of broadband users said they spend less time watching TV since using the Web. Whilst broadband penetration will only reach 19% in Western Europe by the end of 2004, this will rise to 37% in 2009, representing a major long-term cannibalization threat to TV companies.
Unsurprisingly broadband users were also found to spend more time online than their dialup counterparts, but then that much was obvious. More @ netimperative.com .
Latest UK ISP News
Cheap BIG ISPs for 100Mbps+
150,000+ Customers | View More ISPs
Cheapest ISPs for 100Mbps+
Modest Availability | View More ISPs
Latest UK ISP News
Cheapest ISPs for 100Mbps+
Large Availability | View All
Helpful ISP Guides and Tips
Sponsored Links
The Top 15 Category Tags
- FTTP (7247)
- BT (4024)
- Politics (3249)
- Business (2968)
- Openreach (2821)
- Mobile Broadband (2680)
- Building Digital UK (2601)
- 4G (2269)
- Statistics (2267)
- Virgin Media (2173)
- FTTC (2169)
- 5G (1944)
- Ofcom Regulation (1884)
- Fibre Optic (1674)
- Wireless Internet (1650)
Sponsored
Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules