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Consumers Would Pay For ISP Security

Posted: 01st Dec, 2004 By: MarkJ
StreamShield has announced the results of its MORI survey into Internet Risks and Threats. Unsurprisingly, of the 1,000 consumers surveyed, many (58%) looked to their ISP's for a solution and over half would be willing to pay extra for it:

The survey quizzed a representative sample of more than 1,000 consumers about their experience of the Internet and e-mail. Respondents agreed that spam, viruses and obscene content are a major problem – 60% agreed they are an invasion of privacy and resent people being able to send it to them. Over half (55%) said it wasted their time with a similar number (51%) also stating they found it distasteful personally.

The majority (58%) stated they look to their ISP to solve the problem, with 54% saying this is such a major issue they are willing to pay $3 (£2) or more per month on top of their Internet access fees to be protected. Importantly, two-thirds (66%) said they would switch ISP to one that offered a clean Internet service.

Andrew Radley, Senior Product Manager at StreamShield Networks, said: “It is surprising, based on the level of investment ploughed into Internet services that ISP’s have not reacted more strongly to the concerns of their users. This research shows the genuine worry amongst the public in using the Internet today and the expectation is that ISP’s will fix the problem. In offering clean internet services, providers can not only satisfy the needs of their subscribers but also pave the way for a cleaner, safer internet”.
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