Web-Savvy Teens Cliché Fizzles Out
Posted: 02nd Feb, 2005 By: MarkJ
For sometime now, children have overshadowed their adult counterparts with Internet mastery, yet a new Nielsen study suggests that such a perception may be out of date. Apparently it's all down to patience:
"When using Web sites, teenagers have a lower success rate than adults and they're also easily bored," the study concluded. "To work for teens, Web sites must be simple, but not childish, and supply plenty of interactive features."
The Nielsen study asked 38 teens between the ages of 13 and 17 to perform tasks on 23 specific Web sites. The study measured a success rate of 55 percent for teenage users, lower than the 66 percent rate found for adult users.
The success indicates a proportion of time the users were able to complete a task on a target site. Teens were found to have poor reading skills, unsophisticated research strategies and a "dramatically" lower patience level, according to the study.
So there you have it, the older generation can hail praise to the sky and plant their flag aloft the modem.
Well, at least until the little nipper sitting next to you points towards the fact that you still cant figure out what WAP is on your mobile =) . More @ CNN.
"When using Web sites, teenagers have a lower success rate than adults and they're also easily bored," the study concluded. "To work for teens, Web sites must be simple, but not childish, and supply plenty of interactive features."
The Nielsen study asked 38 teens between the ages of 13 and 17 to perform tasks on 23 specific Web sites. The study measured a success rate of 55 percent for teenage users, lower than the 66 percent rate found for adult users.
The success indicates a proportion of time the users were able to complete a task on a target site. Teens were found to have poor reading skills, unsophisticated research strategies and a "dramatically" lower patience level, according to the study.
So there you have it, the older generation can hail praise to the sky and plant their flag aloft the modem.
Well, at least until the little nipper sitting next to you points towards the fact that you still cant figure out what WAP is on your mobile =) . More @ CNN.
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