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Broadreach Expands - Motorway Wi-Fi

Posted: 07th Feb, 2005 By: MarkJ
Broadreach, the public Wi-Fi hotspot provider, has pushed out a rival (Swisscom) from UK motorway stops run by Moto. Moto owned services will now offer Wi-Fi through Broadreach's ReadyToSurf system:

Moto's decision to drop Swisscom and partner instead with Broadreach was motivated by the company's joint wired-wireless approach, which differentiates Broadreach from almost all of its competitors in the UK Wi-Fi market. Moto said this dual-strand strategy best matched its "customer needs" and provided a "fully inclusive experience".

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