NTL & Virgin.net Sign Big Brother Deal
Posted: 16th May, 2006 By: MarkJ
NTL, Telewest and Virgin.net have signed a new content delivery agreement with Channel 4 New Media. The deal will see broadband content from shows, such as Big Brother 7, delivered directly to Internet users:
Over three million broadband customers will have access to daily news stories and video clip highlights from the house via the ntlworld.com, blueyonder.co.uk and Virgin.net websites. There will also be contestant biographies, photos, plus an exclusive column written by Derek Laud (from Big Brother 6).
ntl customers with a 4Mb or 10Mb connection will also have access to a free, live 24/7 feed from the house, as part of their broadband plus package - only otherwise available on the Channel 4 website for a fee of £7.99.
Philip Snalune, managing director consumer products at ntl, said: "Big Brother 7 promises to be one of the must-watch events of the summer and this exclusive deal means our customers will be able to get all the news and gossip from the house as soon as it breaks.
"It's the first time that we've run content across ntl, Telewest and Virgin.net sites and with over eight million combined unique users a month we'll be looking to capitalise on this going forward."
Paul Whitehead, head of new business development at Channel 4 New Media, said: "We're delighted to have signed this deal with ntl which supports our strategy of making Channel 4 content available to viewers across all multi-media platforms."
Big Brother 7 coverage will be available on:
http://www.ntlworld.com/bigbrother, blueyonder and
http://www.virgin.net/bigbrother7 from Thursday 18 May.
Over three million broadband customers will have access to daily news stories and video clip highlights from the house via the ntlworld.com, blueyonder.co.uk and Virgin.net websites. There will also be contestant biographies, photos, plus an exclusive column written by Derek Laud (from Big Brother 6).
ntl customers with a 4Mb or 10Mb connection will also have access to a free, live 24/7 feed from the house, as part of their broadband plus package - only otherwise available on the Channel 4 website for a fee of £7.99.
Philip Snalune, managing director consumer products at ntl, said: "Big Brother 7 promises to be one of the must-watch events of the summer and this exclusive deal means our customers will be able to get all the news and gossip from the house as soon as it breaks.
"It's the first time that we've run content across ntl, Telewest and Virgin.net sites and with over eight million combined unique users a month we'll be looking to capitalise on this going forward."
Paul Whitehead, head of new business development at Channel 4 New Media, said: "We're delighted to have signed this deal with ntl which supports our strategy of making Channel 4 content available to viewers across all multi-media platforms."
Big Brother 7 coverage will be available on:
http://www.ntlworld.com/bigbrother, blueyonder and
http://www.virgin.net/bigbrother7 from Thursday 18 May.
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