The BBC has completed its initial Integrated Media Player (iMP) technology trial, which offered downloadable BBC television and radio programmes to users with a broadband connection:

Triallists consistently watched on average two programmes a week via iMP during the period of the trial, the equivalent of an hour's viewing per week, despite a limited range of content. “This is equivalent to 6 per cent of a typical household's BBC viewing in a week,” said Highfield. “Consumption was consistent over the period of the trial, and the iMP appealed equally to men and women.”

While the main reason for usage was to catch up on favourite programmes, iMP also introduced users to new titles, he said. The most popular TV programmes in the trial were: EastEnders, Little Britain, Two Pints Of Lager And A Packet Of Crisps, Bleak House and Top Gear.

It's unclear what the BBC's plans are for the next stage, although a more detailed outline can be expected soon. More @ Web-User.