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Rivals Shun CW's Free Broadband
By: MarkJ - 11 April, 2006 (12:50 PM)

Rival ISP's BT and AOL UK have shrugged off the threat posed by Carphone Warehouse's newly announced "free" broadband service:

Jonathan Lambeth, director of communications at AOL, said the ISP would not be drawn into any pricing battle, claiming its focus is on providing customers with a quality service. "Anyone can offer a good service to a low number of customers but for any company it is hard to deliver good quality broadband at scale."

A BT spokesman told Web User that the company welcomed the competition but warned surfers to check for the Talk Talk 'small print'.

As for this being "free" broadband, it is only "free" if you pay them hundreds of pounds a year for other services. This is really just a clever marketing ploy from a clever marketing team. We'd advise people to take a careful look at the small print as there are plenty of extra costs."

Ultimately only time will tell whether CW's service stands up to the hammering that such a sudden influx of new customers may bring. More @ Web-User.

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