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Sky Considers "FREE" Broadband
By: MarkJ - 07 April, 2006 (12:41 PM)

Following the Carphone Warehouse (CW) shenanigans, satellite TV operator 'Sky' are now also said to be considering a "free" broadband service. Not that CW's package was ever even remotely "free":

The satellite TV outfit is due to cut the ribbon on its broadband access service later this year following its £211m acquisition of ISP Easynet. With a phone and broadband service bolted on to its exiting TV operation, this would place it head-to-head with quad-play cableco NTL:Telewest, which is buying Virgin Mobile for £960m, and telco BT, which is launching its broadband TV service in autumn.

According to the paper, execs are mulling a number of ideas including free broadband access to premium subscribers. Another option would be to offer cheap broadband. Either way, no decision has yet been made.

It would appear as if the word “FREE” is starting to become like “UNLIMITED” to the realm of broadband provision; untrustworthy marketing. More @ The Register.

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