And online and mobile viewing is rising - three quarters of users said they now watched more than they did a year ago. But online video viewers are still in the minority, with just 9% of the population saying they do it regularly. Another 13% said they watched occasionally, while a further 10% said they expected to start in the coming year.

But two-thirds of the population said they did not watch online and could not envisage starting in the next 12 months. The success of sites such as YouTube over the past year has helped open the door for those who want easy ways to find, watch and share videos over the internet.