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Online Video Weakens Television Viewing

Posted: 27th Nov, 2006 By: MarkJ
New research from the BBC and ICM found that 43% of those viewing online or mobile video content (at least once per week) didn't watch as much normal TV. The study was conducted with the help of over 2,000 people:

And online and mobile viewing is rising - three quarters of users said they now watched more than they did a year ago. But online video viewers are still in the minority, with just 9% of the population saying they do it regularly. Another 13% said they watched occasionally, while a further 10% said they expected to start in the coming year.

But two-thirds of the population said they did not watch online and could not envisage starting in the next 12 months. The success of sites such as YouTube over the past year has helped open the door for those who want easy ways to find, watch and share videos over the internet.

Clearly online content still has a steep hill to climb, although ultimately the online world will increasingly slip into our living rooms, whether we want it or not.

Not to mention that you don't have to get everybody in the country to view online video content for it to become successful. More @ BBC News Online.
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