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British Firefox Users Stay Online Longer

Posted: 21st Dec, 2006 By: MarkJ
New Nielsen//NetRatings research taken during September 2006 found that Brits using 'Firefox' as their main website browser spent longer online (24.4 Hours) than those with 'Internet Explorer' (19.1 Hours):

"Aside from its supporters' claims of its superior security and functionality, the open source nature of Firefox and its competition with Microsoft has a huge appeal to those who believe in the egalitarian and participatory ethos of the internet. In other words, Firefox represents, for many, Web 2.0 and IE Web 1.0."

Further findings from Nielsen//NetRatings reveal that almost two-thirds of Firefox users are male and a fifth are over 50 years old.

These days Firefox doesn't have the same huge technological lead, with IE7 somewhat levelling the playing field. However Microsoft (IE) will have to do more than just level the field for Firefox users to swap back, while elsewhere another browser - Opera, continues to grow in popularity.

Firefox and Opera are already well into developing the next major releases of their respective products, which will be open to more than just users of the Windows platform. More @ Web-User.
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