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Orange UK Launch Broadband Internet Radio Service

Posted: 19th May, 2008 By: MarkJ
Orange UK (France Telecom) has launched its LiveRadio device, which connects to a home broadband line and allows consumers to listen to up to 4,000 Internet radio stations. Orange is also preparing to launch a big advertising push with the hope that it will help revitalise their service:

Liveradio is a wireless internet radio device which gives broadband customers access to over 4,000 local, national and international internet radio stations. Already a success in France, Orange is now giving consumers in the UK an opportunity to enjoy their or unique music experience with the product.

The radio works in conjunction with the specially designed Liveradio website: http://www.orange.co.uk/liveradio. Once registered on the site, users can customise their presets, create specialist folders for easy reference and add the stations they want to listen to via a simple ‘drag and drop’ function.

What’s more, if the song being listened to is shown on the Liveradio’s screen, users can simply press the ‘bookmark’ button on the radio and the details of the track are added to the ‘My Favourites’ section on the Liveradio website, along with an option to buy from the Orange Music Store.

By clicking on the ‘buy’ link provided, Orange Music Store will be presented in a separate window allowing the customer to purchase the track if available for £0.99 from a catalogue of over 1 million tracks. Orange mobile customers can also take advantage of the unique dual download service resulting in them instantly receiving the track on their mobile for no additional cost.

Figures revealed earlier this year show that more than eight million people listen to internet-based radio every week in the UK (source: Rajar 2008).
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