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Price More Important Than Reliability for Broadband Migrations
By: MarkJ - 10 July, 2008 (1:46 PM)

Simplifydigital has surveyed 1,000 of its callers to reveal that price is now the single most important factor for consumers seeking to change broadband provider. This is apparently being fuelled by the current economic climate and financial uncertainties:

1. Price.
The credit crunch has seen a big increase in switching in order to save money on monthly subscriptions.

2. Deal bundling.
Customers are increasingly aware of the deals to be had by bundling their broadband with phone and digital TV.

3. Reliability.
There remains a steady volume of customers moving because of endemic problems with service reliability. Earlier in the year this was the most commonly cited reason for switching broadband providers and has now been overtaken by money saving considerations.

4. Customer service.
The inability to get through to call centres, high cost of calling call centres and frustration that call centre agents are not empowered to solve common problems is a major reason for switching providers.

5. Upgrade from dial up to broadband.
There are still a significant number of customers who have dial up connections, who are now able to upgrade to a broadband and save money at the same time.


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