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Virgin Media Issues Usage Warning Letters to Heavy Users

Posted: 29th May, 2008 By: MarkJ
Cable Forum reports that Virgin Media has started issuing new letters to the heaviest users of its broadband (cable) services, highlighting the operators updated traffic management policies.

The provider appears concerned that some customers do not understand why their speeds might be slowing down and, despite still advertising a potentially misleading 'No download limits' service, is keen to make sure that heavy users are aware of why this happens:

Virgin Media Statement: "We are writing to some of our customers to let them know about changes to our traffic management policy. As part of this educational exercise we are letting customers know what the changes mean to them and why they may see their speeds reduced for short periods at certain times of the day.

A small percentage of our customers are using up more than their fair share of network resources which affects the service other customers receive. Our goal is to ensure the majority of customers receive the quality of service they expect from our fibre-optic broadband, therefore we traffic manage the heaviest users at certain times of the day to manage this demand.
"

To be fair the letter is not making any threats and is quite informative in its construction, although many people will still get confused by data usage terminology.
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