Virgin Media reveals that its implementation of the BBC's iPlayer (IPTV) has received 10.5 million views of BBC programmes since it was made available via its TV platform in June. The most popular BBC iPlayer programmes during June on Virgin Media were:

1. EastEnders


2. Doctor Who


3. Holby City


4. Casualty


5. Top Gear


6. Two Pints of Lager and a Packet of Crisps


7. The Apprentice


8. Friday Night with Jonathan Ross


9. In the Night Garden


10. The Apprentice: You're Fired

The provider reports that almost half (48%) of its 3.5 million TV customers regularly use their on-demand video services. The number of views per customer has grown in the last year from 11 to 24 times per month, with average monthly views in Q1 2008 totalling 36 million.

Virgin Media’s churn figure in Q1-2008 was reported at 1.2% and the company’s research indicates that customers who regularly use its on demand service are less likely to churn.

BBC iPlayer allows viewers to catch-up on over 350 hours of BBC programmes from the past seven days, at no extra cost. It was initially made available on Virgin Media via the red button on BBC channels in May. Total views of BBC programmes via BBC iPlayer during this initial period were 1.4 million.