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BT Vision Boss Seeks to Improve Broadband TV Take-up

Posted: 06th Jan, 2009 By: MarkJ
The CEO of BT Vision, Dan Marks, has admitted to the Telegraph that take-up of its broadband TV (IPTV) service has not been as fast as it would have liked but vows "to do better for our customers". He'll need to after BT Retails head, Gavin Patterson, recently set a new target of 3 million customers by 2010 (currently 350,000):

Mr Marks finally concedes that 350,000 is "not that many customers", but "I don't know of any way of getting to half a million without first going through the 350,000 mark first. I feel the criticism of our growth is unjustified". The BT Vision logo recently graced the front cover of advertising magazine sprayed on the side of a snail. "I'm glad they [Marketing Week] feel frustrated, I feel frustrated, we should use that frustration to be compelled to do better for our customers."

It's not immediately clear from the article just how BT Vision plans to reach 3m in the current climate, which has seen many of its IPTV rivals suffer from even slower uptake, with Orange UK most recently backing out completely.. again.

However BT has promised not to scale back its investment in the service and points out that BSkyB suffered an almost identical level of slow uptake before being accepted.

BT Vision also expects to benefit from BT's £1.5bn fibre optic plans, which will bring faster broadband services to millions of UK homes. IPTV customers can expect to see more choices as a result of the extra capacity and speed.
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