BT has launched a trial of its new location-based service over Wi-Fi in the Borough of Westminster. MyPlace is a free personal, location-based, information service that works with any wireless device using the BT Openzone outdoor Wi-Fi Hotspot network.

After registering preferences such as favourite food, shops or activities, users are sent nearby recommendations based on these favourites and their location. The services content is funded through simple on-site advertising:


MyPlace is on trial for six months from today, though customers wanting to use the wider Internet over BT's outdoor Wi-Fi network will still pay as usual.