BT Completes Phorm Webwise Trial and Moves to Deploy
Posted: 15th Dec, 2008 By: MarkJ
BT has concluded its trial of the controversial Phorm (WebWise) system, which works with ISPs to monitor what websites you visit for use in targeted advertising campaigns; its methods have raised many legal and privacy concerns:
Shares in Phorm have risen on the news, reaching over 280p after having been ground down to just over 80p before. The news is likely to concern privacy advocates, which are still hoping for a police investigation and or EU support against the service.
Phorm's Statement: "Phorm, the advertising technology company, is pleased to announce that the trial with ISP partner BT has now concluded. The trial achieved its primary objective of testing all the elements necessary for a larger deployment, including the serving of small volumes of targeted advertising.
Following the successful completion of analysis, both of the trial results and of any changes required for expansion, BT has informed the company that it expects to move towards deployment."
Following the successful completion of analysis, both of the trial results and of any changes required for expansion, BT has informed the company that it expects to move towards deployment."
Shares in Phorm have risen on the news, reaching over 280p after having been ground down to just over 80p before. The news is likely to concern privacy advocates, which are still hoping for a police investigation and or EU support against the service.
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