What service would you rather lose to save money in the current downturn? According to BT's latest Refuse to Lose study it's NOT broadband, which topped the list with 57% of people saying they would hold on to it. However over 29% are still desperately or very worried about the possibility of recession, according to the poll of 1600 adults.


Roughly three-quarters (71%) of people said that they’re tightening their belts since the credit crunch started, with the most popular money-saving tactic being to stay in more often (62%). The South West is taking the most frugal approach, with 69% of people claiming to be wrapping up warm in jumpers to save on heating costs.

In the East Midlands, one in four people are taking an energetic approach to saving money by walking or cycling to work. East Anglia is putting its faith in lady luck, with two-thirds of people (64%) busily entering competitions to win their way out of financial difficulty.