The latest research from Nielsen Online has revealed that growth of mobile Internet access is now roughly eight times greater than pc-based uptake. From Q2 to Q3 2008, the number of Britons using mobile Internet increased by 25% (from 5.8 to 7.3m) compared to 3% for PC-based Internet (34.3 to 35.3m Britons).

Whilst Google Search is the most popular PC-based Internet site, on mobile Internet BBC News is the most popular, being visited by 24% of British mobile Internet consumers (1.7m people). This is followed by BBC Weather (21% mobile, 17% PC-based) Sky Sports (11% mobile, 8% PC-based) and Gmail (9% mobile, 7% PC-based):


The mobile Internet audience also has a higher concentration of younger users than PC-based Internet; 25% of mobile Internet consumers are aged 15-24 compared to 16% for PC-based consumers. 23% of the PC-based Internet population is 55+, which compares with 12% for mobile Internet.