Posted: 24th Sep, 2008 By: MarkJ
Popular UK ISP
Be Broadband (
O2) has announced the launch of their new '
Broadband Heaven' campaign, which seeks to promote the advantages of Be's up to 24Mbps (ADSL2+) broadband packages by using the
Dont get up to 8meg, but get more than 8meg slogan:
Felix Geyr, Managing Director of
Be Broadband, said: "
Be has always strived to be transparent and honest to its customers. Coupled with the recent launch of Bes speed estimation tool, new customers can check the speed they will receive, rather than the up to that other ISPs provide. As Be offers currently offers the fastest broadband in the UK according to many independent sources, for many customers this will mean they can get more than 8meg. We look forward to offering more of the UKs broadband customers our excellent service and welcoming them to broadband heaven."
To tie-in with announcement, Be has launched a mini-site that explains to the consumer what
broadband hell looks like and offers Bes service as the route to
broadband heaven. The site can be found at
http://www.morethan8meg.com .
Be defines broadband hell using the following measures:
Buffering: When youre watching stuff on YouTube or iPlayer does it always stop and say buffering? It does that because your connection isnt fast enough to handle the media you are watching.
Download: Does it take ages to download music, movies or TV shows? Check out what speed you can get right now by entering your
BT number on the Be home page.
Lost Connection: Poor reliability can be tortuous, especially if you spend a lot of time doing stuff online. Be prides itself on its service thats one reason why Which? rated
Be Broadband at 85% satisfaction and a Best Buy.
Throttling: Some broadband providers cram more customers in the local exchange than others. To make sure it still works they throttle their customers speed down, literally choking their fun. Be dont do that and never have.
Be are certainly playing to their strengths with this campaign, although the buffering remark about YouTube is perhaps more to do with general network congestion and or limitations than the top speed. Most streamed YouTube videos do not require a terribly high connection speed to be viewed without interruption.