Broadband Users Fuel Online Banking Growth
Posted: 28th Apr, 2008 By: MarkJ
The latest research from comScore has revealed that 10.9m customers logged onto at least one online banking account during January 2008, which represents 33% of the total UK online population.
On an aggregate basis, Royal Bank of Scotland (RBS) had the most online banking customers in the U.K. in January (2.9 million), driven largely by the 2 million people who accessed NatWests online banking service.
The most popular individual online banking brand was Lloyds TSB with 2.8 million customers. It was also the most frequently visited online banking service in the study, averaging 6.8 visits per customer during January.
On an aggregate basis, Royal Bank of Scotland (RBS) had the most online banking customers in the U.K. in January (2.9 million), driven largely by the 2 million people who accessed NatWests online banking service.
The most popular individual online banking brand was Lloyds TSB with 2.8 million customers. It was also the most frequently visited online banking service in the study, averaging 6.8 visits per customer during January.
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