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O2 Launches Flat-Rate "Unlimited" Mobile Data Tariff

Posted: 29th Jan, 2008 By: MarkJ
O2 has announced a new and simplified pricing structure for its mobile phone services. This includes a £1 per day flat rate tariff for mobile web browsing from your handset as standard on all new consumer Pay Monthly price points.

The maximum customers will pay is £1 if they browse more than 20-25 pages in a day. Below this, they will pay approximately 4-5p per page. More regular data users can opt for the Unlimited Web Bolt On at £7.50 per month:

Sally Cowdry continued, “Unlimited will mean unlimited on O2. As long as customers use our services as they are intended – for example, their fingers to text and their handset to browse – and do not affect quality for others, they can do as much as they like without having to worry. We believe we are the only company in the market to be so open around fair use.”

Typically an excessive use policy applies to all unlimited products; usage must be for private, personal & non-commercial purposes. Customers may not use their SIM Card in, or connected to, any other device including modems; to allow the continuous streaming of any audio / video content, enable Voice over Internet (Voip), P2P or file sharing; or in such a way that adversely impacts the service to other O2 customers. Hmm.
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