Home » 

UK ISP News Archives

 » 
Sponsored Links

ASA Upholds Be Unlimited Broadband Ad Complaint

Posted: 30th Jan, 2008 By: MarkJ
The Advertising Standards Authority (ASA) has upheld a complaint against ISP 'Be' after an out of date advert for its 'up to' 24Mbps broadband service appeared on a social networking site.

The advert, which simply stated "Up to 24Mb/s for £14", was deemed misleading by the ASA because it was shown during September 2007 while the promotion itself had already ended a month earlier:

The ASA noted the complainant had seen the ad for the discontinued product "Be Lite" on the 22 September, after the date Be said they had expected this ad to be removed online. Because the product had been withdrawn at the end of August, we considered that the ad was misleading. We considered that it was Be's responsibility to ensure that product changes were communicated promptly to online media buying agencies. We welcomed Be's assurance that they would follow this up to ensure that out-of-date ads were not continued online in future.

Be was told to ensure that their online advertising accurately reflected their broadband packages in future.
Search ISP News
Search ISP Listings
Search ISP Reviews
 Latest UK ISP News
 Cheap BIG ISPs for 100Mbps+
Community Fibre UK ISP Logo
150Mbps
Gift: None
Virgin Media UK ISP Logo
Virgin Media £26.00
132Mbps
Gift: None
Shell Energy UK ISP Logo
Shell Energy £26.99
109Mbps
Gift: None
Plusnet UK ISP Logo
Plusnet £27.99
145Mbps
Gift: None
Zen Internet UK ISP Logo
Zen Internet £28.00 - 35.00
100Mbps
Gift: None
150,000+ Customers | View More ISPs
 Cheapest ISPs for 100Mbps+
Gigaclear UK ISP Logo
Gigaclear £17.00
200Mbps
Gift: None
YouFibre UK ISP Logo
YouFibre £19.99
150Mbps
Gift: None
Community Fibre UK ISP Logo
150Mbps
Gift: None
BeFibre UK ISP Logo
BeFibre £21.00
150Mbps
Gift: £25 Love2Shop Card
Hey! Broadband UK ISP Logo
150Mbps
Gift: None
Modest Availability | View More ISPs
Cheap BIG ISPs for 100Mbps+
Community Fibre UK ISP Logo
150Mbps
Gift: None
Virgin Media UK ISP Logo
Virgin Media £26.00
132Mbps
Gift: None
Shell Energy UK ISP Logo
Shell Energy £26.99
109Mbps
Gift: None
Plusnet UK ISP Logo
Plusnet £27.99
145Mbps
Gift: None
Zen Internet UK ISP Logo
Zen Internet £28.00 - 35.00
100Mbps
Gift: None
Large Availability | View All
Cheapest ISPs for 100Mbps+
Gigaclear UK ISP Logo
Gigaclear £17.00
200Mbps
Gift: None
YouFibre UK ISP Logo
YouFibre £19.99
150Mbps
Gift: None
Community Fibre UK ISP Logo
150Mbps
Gift: None
BeFibre UK ISP Logo
BeFibre £21.00
150Mbps
Gift: £25 Love2Shop Card
Hey! Broadband UK ISP Logo
150Mbps
Gift: None
Large Availability | View All

Helpful ISP Guides and Tips

Sponsored Links
The Top 15 Category Tags
  1. FTTP (5516)
  2. BT (3514)
  3. Politics (2538)
  4. Openreach (2297)
  5. Business (2262)
  6. Building Digital UK (2245)
  7. FTTC (2044)
  8. Mobile Broadband (1973)
  9. Statistics (1788)
  10. 4G (1664)
  11. Virgin Media (1619)
  12. Ofcom Regulation (1461)
  13. Fibre Optic (1395)
  14. Wireless Internet (1389)
  15. FTTH (1381)
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms  ,  Privacy and Cookie Policy  ,  Links  ,  Website Rules