ASA Upholds Be Unlimited Broadband Ad Complaint
Posted: 30th Jan, 2008 By: MarkJ
The Advertising Standards Authority (ASA) has upheld a complaint against ISP 'Be' after an out of date advert for its 'up to' 24Mbps broadband service appeared on a social networking site.
The advert, which simply stated "Up to 24Mb/s for £14", was deemed misleading by the ASA because it was shown during September 2007 while the promotion itself had already ended a month earlier:
Be was told to ensure that their online advertising accurately reflected their broadband packages in future.
The advert, which simply stated "Up to 24Mb/s for £14", was deemed misleading by the ASA because it was shown during September 2007 while the promotion itself had already ended a month earlier:
The ASA noted the complainant had seen the ad for the discontinued product "Be Lite" on the 22 September, after the date Be said they had expected this ad to be removed online. Because the product had been withdrawn at the end of August, we considered that the ad was misleading. We considered that it was Be's responsibility to ensure that product changes were communicated promptly to online media buying agencies. We welcomed Be's assurance that they would follow this up to ensure that out-of-date ads were not continued online in future.
Be was told to ensure that their online advertising accurately reflected their broadband packages in future.
Latest UK ISP News
Cheap BIG ISPs for 100Mbps+
150,000+ Customers | View More ISPs
Cheapest ISPs for 100Mbps+
Modest Availability | View More ISPs
Latest UK ISP News
Cheap BIG ISPs for 100Mbps+
Large Availability | View All
Cheapest ISPs for 100Mbps+
Large Availability | View All
Helpful ISP Guides and Tips
Sponsored Links
The Top 15 Category Tags
- FTTP (6112)
- BT (3675)
- Politics (2757)
- Business (2461)
- Openreach (2432)
- Building Digital UK (2353)
- Mobile Broadband (2182)
- FTTC (2092)
- Statistics (1937)
- 4G (1839)
- Virgin Media (1794)
- Ofcom Regulation (1605)
- Fibre Optic (1482)
- Wireless Internet (1472)
- 5G (1436)
Sponsored
Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules